ADVAN Resources

Tools, Tips, & Tricks

Resources2022-11-22T14:21:28-05:00

Google’s Push for Ecommerce

You may have noticed a change in the way your Google search results appear. Over the past several months, Google has shifted the focus of its search results, now showing ecommerce results in the prime position on the page. Some searches reveal a filter bar that allows you to [...]

Yummy Dog Cookies Recipe

Yummy Dog Cookies Recipe The holiday season is a time of joy, festivities, and sharing special moments with loved ones—including our four-legged friends. As we immerse ourselves in the spirit, what better way to involve our furry companions than by treating them to a batch of homemade, festive [...]

Optimizing 101: The SEO Video Audit

In 2010, the American federal government enacted the Plain Language Act. This legislation was created to “enhance citizen access to Government information and services by establishing that Government documents issued to the public must be written clearly.” Which is great! A government needs to be understood by its citizens.

What Is a Google Core Update?

What Does a Google Core Update Mean? Several times a year, Google releases broad updates to their search engine algorithms and systems. For 2023, Google released Core Updates in March, August, October, and November. Google is usually vague about what exactly changed in their Core Updates. What Happens After [...]

What Is Creative Marketing?

What is Creative Marketing? Bringing a product or service to market involves a lot of consideration, especially when it comes to developing a marketing campaign. Traditional approaches to marketing involve coming up with a list of features and benefits and presenting the product or service in the best light possible. [...]

How to Create a Buyer Persona

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. It helps you understand your target audience better, tailor your marketing efforts, and deliver more personalized and relevant content. Here's how to create a buyer persona: Gather [...]

How to Run a Focus Group

Focus groups are a powerful research tool used in various fields, including market research and product development. They provide a structured way to collect qualitative data, gain insights into people's attitudes and perceptions, and make informed decisions. Running a focus group, however, requires careful planning, skilled facilitation, and meticulous analysis. [...]

Selling Boring Products

In 2010, the American federal government enacted the Plain Language Act. This legislation was created to “enhance citizen access to Government information and services by establishing that Government documents issued to the public must be written clearly.” Which is great! A government needs to be understood by its citizens.

Plain English

In 2010, the American federal government enacted the Plain Language Act. This legislation was created to “enhance citizen access to Government information and services by establishing that Government documents issued to the public must be written clearly.” Which is great! A government needs to be understood by its citizens.

How to Use Keywords for SEO and Consistent Business Growth

What is a Keyword? Do you and your team need to find out how to use keywords for SEO? Keywords are a central part of Internet marketing an optimization. When you include the right keywords in your content, you are positioning yourself as the answer to customers' questions or [...]

Rebranding VS Brand Refresh VS Brand Extension

Rebranding vs Brand Refresh vs Brand Extension | What Are The Differences? The concept of brands and branding has been around for centuries, and has evolved alongside our concepts of ownership and quality.  So what is a brand in today’s modern world? A brand is simply the perception of [...]

Drive Sales with Holiday Email Marketing

Holiday Email Marketing'Tis the season to take advantage of holiday email marketing! The holidays are a great opportunity to boost sales and celebrate big wins. If you haven’t already, it’s time to sit down and strategize how you’re going to approach this season. Every company knows the importance of holiday sales, [...]

Small Business Marketing 101

Simple Steps to Start Marketing Your Small Business | Follow These Marketing Steps | When is it Time to Bring in an Agency Simple Steps to Start Marketing Your Small Business Research, SEO, web design, brochures — these are all types of marketing. With several available options, it can [...]

Digital Marketing for the Manufacturing Industry | How to Increase Your Reach as a Manufacturer

Digital Marketing for the Manufacturing Industry The manufacturing industry is a staple of American business. While the traditional methods of customer acquisition may still be effective, you shouldn’t settle for average. Digital marketing for the manufacturing industry allows you to use all of the tools available for your business. In [...]

How to Increase Website Authority

What is Website Authority | How is Website Authority Calculated | How to Increase Website Authority | Contact advancreative How to Increase Website Authority No matter what kind of website you have, you’re most likely interested in getting more website traffic and getting your website to rank higher in Google. [...]

The Power of Your Logo

Logos & Business Cards | Brand Consistency Across Multiple Platforms | advancreative Branding ServicesEffective logo design can have a positive effect on a brand. Differentiating your brand from others and communicating the benefits through the design of your logo is critical to your business's survival. An eye-catching logo can make [...]

Social Media Marketing Services

Elevate your business and brand with a social media strategy built by advancreative Social Media Research | Social Media Branding | Social Media Targeting & Retargeting | Monthly Analysis When you partner with advancreative as your social media marketing agency, you gain access to a team of digital marketing [...]

What is Native Advertising?

When you browse websites or social media platforms, you may come across posts that say “Promoted Stories” or “Recommended for You.” These are examples of native advertising. Native advertising blends into the content on the platform in which it is placed and delivers messaging in a non-sales way. These [...]

7 Reasons To Update Your Website

Keeping Up with Technology | Consistent Branding | On-Trend Design | Improve Speed | Website Safety | Responsiveness | Improve SEO Rankings | Refresh Your Website While it may not seem like a big deal, don’t underestimate the importance of consistently updating your website. In order to stay competitive, [...]

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