advancreative’s Top 10 Ways to Stay Organized
Write it Down | Make a To-Do List | Prioritize Your Inbox | Finish One Task Before Moving On | Keep Your Calendar Updated | Paperwork System | Break Up Larger Tasks | Get Rid of Unnecessary Items | A Home For Every Item | Color-Coding | Good Habits Can [...]
A Complete YouTube Optimization Guide
Take Your Channel To The Next Level With Our YouTube Optimization Guide When you think of SEO, you probably think of Google. But you can also optimize your YouTube videos. And you should, for good reason – YouTube viewers watch over 4 billion hours of video per month! You [...]
How to Optimize Your Google My Business Listing
Optimize your Google My Business with these steps It’s beneficial to set up your FREE Google My Business (GMB) account so that users can find you when they are searching for your products or services. Google’s local search results display a list of local businesses nearby before the user [...]
How to Improve Your Email Open Rates
What is an Email Open Rate? An email is technically only "opened" when a user clicks on a link in the email or enables images to be displayed. Your email open rate is calculated by taking the number of users who open it and dividing that by the number [...]
7 Tips for Increasing Employee Productivity
What is Employee Productivity? Employee productivity is a measure of each individual employee’s output, and it’s vital to your business’s success. In fact, employee productivity can be the determining factor of a successful company. If your employees are more productive, your business can benefit from: Increased Profitability Lower Operational [...]
A Guide to Accelerated Mobile Pages (AMPs)
An Accelerated Mobile Page (AMP), designed by Google and Twitter, is designed to make mobile pages faster. And that’s a good thing – according to Neil Patel, around 40% of users will abandon a web page that takes over 3 seconds to load. AMPs cut download time between 15-85% [...]
What are the Different Types of SEO?
What is SEO? Search engine optimization (SEO) is the process of optimizing your website to get organic traffic from search engine results pages, like Google or Bing. It is an efficient and cost-effective way for businesses to increase website traffic and visibility. What Are The Different Types of SEO [...]
5 Steps for Creating a Cohesive Brand Identity
What is Brand Identity? Your brand identity involves the way your company portrays itself across all platforms. It includes everything from your logo and advertising to your social media and email marketing. Why Does Brand Identity Matter? Your brand identity is vital to your business and your audience can [...]
5 Benefits of Project Management
What is Project Management? Project management helps businesses complete projects more efficiently, especially when it comes to marketing companies. Project management involves a key project manager or team of project managers who manage information, deliverables, and roles, monitoring the project from beginning to end. Not every company has a [...]
7 Benefits of PPC Advertising
What is PPC Advertising? Pay-Per-Click (PPC) Advertising can be beneficial to your business, whether you keep production in-house or partner with a local website design company. PPC is an Internet marketing model where advertisers pay a fee each time one of their ads is clicked. This model allows you [...]
7 Tips for Getting on Google’s 1st Page
Google is King Millions of people around the world use Google searches to answer their questions. Websites at the top of the search results pages get the benefits of high-volume traffic that other websites miss. Everyone wants to be on the first page of Google search results. That's because [...]
How to Evaluate the Best Web Development Company
How to Evaluate the Best Web Development Company / Web Designer for Your Business If you are seeking advice on how to choose the best web designer for your company, here are a few tips from a top web development firm in Ohio. Your new website is a marketing [...]
5 SEO Elements That Will Elevate Your Long-Form Content
If you’re taking the time to generate engaging long-form content, then you want to make sure people are seeing it. Long-form blog posts are a great way to drive traffic and increase user engagement. Because this content takes time, not every company or SEO agency has the bandwidth for [...]
Why You Should Add SEO to Your Digital Marketing Strategy
Why You Should Invest in SEO Web Services When you need to settle an argument over who played the best friend in your favorite rom-com, you consult Google. When you want to find out how to perfect your auto repair technique, you type your question into the search bar. You [...]
How to Develop the Best eCommerce Sites
Developing an eCommerce Site That Grows Your Business Whether you upcycle thrift store finds and sell your creations, are launching a new home repair business or want to get your tech startup out there, having a site with reliable eCommerce functionality is critical. When potential customers can navigate your site [...]
How Do I Ensure Brand Identity Across Platforms?
3 Ways You Can Establish Brand Identity Across Platforms The strongest brands are the ones that communicate your company’s vision and culture, and it takes time to develop this distinct brand identity. Branding encompasses everything from color palette to messaging, and over time your brand might change as your company [...]
Five Mistakes To Avoid During A Website Redesign
Is it time for a website redesign? Website redesigns are exciting and give you a chance to reimagine the way you want consumers to perceive your brand online. When you partner with a web design company that shares your vision, you have every reason to look forward to a brand-new, [...]
How to Use Keywords for SEO and Consistent Business Growth
What is a Keyword? Do you and your team need to find out how to use keywords for SEO? Keywords are a central part of Internet marketing an optimization. When you include the right keywords in your content, you are positioning yourself as the answer to customers' questions or needs. [...]
Rebranding VS Brand Refresh VS Brand Extension
The concept of brands and branding has been around for centuries, and has evolved alongside our concepts of ownership and quality. So what is a brand in today’s modern world? A brand is simply the perception of your business or service in the eyes of your audience. It’s the images, [...]
Drive Sales with Holiday Email Marketing
'Tis the season to take advantage of holiday email marketing! The holidays are a great opportunity to boost sales and celebrate big wins. If you haven’t already, it’s time to sit down and strategize how you’re going to approach this season. Every company knows the importance of holiday sales, so [...]
Tips & Tricks for Graphic Design Beginners
When starting out in the graphic design world, there are a lot of things to learn. You need to have training in Photoshop, InDesign, and Illustrator, as well as stay up to date on the latest design trends. At ADVAN, our team of graphic designers put together some tips we [...]
The Importance of Graphic Design for Your Business
Logo Design | Advertising | Web Design | Sales Collateral | Packaging Design | How ADVAN Can Help Graphic design is crucial to visually communicate your product or service’s features, benefits, and USP (unique selling proposition). To create a cohesive brand and improve customer recognition, you need to carry the [...]
Free Apps for Social Media Marketers
Youtube | Crello | Canva | Preview App | VSCO App | Lightroom Mobile | Hootsuite | Buffer | Creator Studio | Fastory | Captiona | Storyheap | Story Slicer | ADVAN Social Media Management At ADVAN, we understand that the digital world is always evolving. It’s important to stay [...]
Print Ads Are Not Dead!
Benefits of Print Ads | Graphic Design Services | Better marketing results with the best graphic designers in the area Even though we live in a digital world, print advertising is not dead! It's still effective, and people interact with print ads differently than digital ads. Print marketing materials, such [...]
Why Small Businesses Need to Invest in Digital Marketing
Digital Marketing v Traditional Marketing | Benefits of Digitial Marketing | Other Digital Marketing Benefits | Small Business Digitial Marketing | Digital Marketing Impact Digital Marketing vs. Traditional Marketing Technology has changed the way businesses operate in our world today, and large businesses are not the only ones who can [...]
How to Build Your Business with Content Marketing
What is Content Marketing | Build Your Content Marketing Strategy | How Can Content Benefit My Business | ADVAN Content Marketing Services Content marketing is used by leading brands across the world. It can increase sales, cost savings, and help you attract better qualified customers. But before we get into [...]
2020 Social Media Trends
Social Media Trends Ephemeral Content | Instagram Will Remove Likes | Niche Social Platforms | Video Content | TikTok | Social Shopping In today’s world, most people spend a good amount of time on social media. In fact, 90% of millennials use at least one social media platform regularly. With [...]
7 Reasons Why You Should Update Your Website
Keeping Up with Technology | Consistent Branding | On-Trend Design | Improve Speed | Website Safety | Responsiveness | Improve SEO Rankings | Refresh Your Website While it may not seem like a big deal, don’t underestimate the importance of consistently updating your website. In order to stay competitive, you [...]
What Does a Marketing Firm Do?
Why Hire a Marketing Firm | Why Hire ADVAN Marketing Firm Ever wonder what a marketing firm does? Simply put, a marketing firm is a company that provides marketing services to other businesses. Other generic terms include marketing agency, marketing service, etc. The list goes on. But what does a [...]
