Technical Writing

At ADVAN we simplify the complexities of your brand, product, or service, and make your message clear and easy to understand.

From the planning stage through writing, delivery, and measurement, ADVAN can help you communicate effectively, no matter what medium you choose.

Types of Video Content


take your audience on a deep dive into a problem and a solution. Use Whitepapers when you have a complex product or service that answers a specific need.


are long-form documents designed to be read on a computer, laptop, smartphone, or tablet with a broader focus on informing and educating the reader.

Technical Briefs

are short-form documents used to communicate a solution, product, or service.

User Guides

help your clients understand a product or process, and when they are written well, they can improve your customer’s experience.


are internal or external documents that cover a fiscal period, an event, or a body of research. Use reports as a way of driving your message home to an engaged reader.

Comparative Analyses

are a comparison of a product or service, whether that is two or more of your own deliverables or a comparison between your company and a competitor.

Case Studies

are social proof documents that are written in a “problem/solution/outcomes” format that help a client understand how your company can help.


are the final step in the pre-sales process and are an excellent place for clear, unencumbered writing to help your client sign on the dotted line.

Launch Kits

are internal packages of documents designed to help sales and operations teams understand and sell your product or service.


are mini websites focused on one solution. Traffic to a microsite can help you understand user intent in a nuanced way.

The ADVAN Approach to Technical Writing

At ADVAN we take the time to understand your business and get inside the heads of your customers. From strategic planning through measuring success, ADVAN is committed to delivering your message in the clearest way possible.

Make your message clear.

Speak to us and see how we can harness the power of your voice to drive traffic to your site and boost enquiries. Get in touch with us today to get started.