5 Best Industrial Website Design Examples | Set the Standard For Great Design
5 Stunning Industrial Website Design Examples to Inspire You in 2023 Are you looking for top industrial website design for your company? It’s not always easy to find a web design company that can take on this task. After all, industrial sites require technical understanding, and an ability to showcase [...]
Digital Marketing for the Manufacturing Industry | How to Increase Your Reach as a Manufacturer
Digital Marketing for the Manufacturing Industry The manufacturing industry is a staple of American business. While the traditional methods of customer acquisition may still be effective, you shouldn’t settle for average. Digital marketing for the manufacturing industry allows you to use all of the tools available for your business. In [...]
Industrial SEO Marketing | How Can ADVAN Design Help You?
Show Google You Mean Business with Industrial SEO Marketing Acquiring your domain and creating a stylish website layout is a great way expand your company online. Industrial manufacturers benefit from digital marketing just as much as any other business, and a solid website will make it much easier to [...]
How A Manufacturing Marketing Agency Can Skyrocket Your Business
Get The Best ROI When Your Find The Right Manufacturing Marketing Agency The manufacturing industry doesn’t lack competition, which is why it’s important to know and define your brand. What makes you special? Why should customers choose you? How would you describe your central mission? These are the questions you [...]
5 SEO Elements That Will Elevate Your Long-Form Content
If you’re taking the time to generate engaging long-form content, then you want to make sure people are seeing it. Long-form blog posts are a great way to drive traffic and increase user engagement. Because this content takes time, not every company or SEO agency has the bandwidth for [...]
Why You Should Add SEO to Your Digital Marketing Strategy
Why You Should Invest in SEO Web Services When you need to settle an argument over who played the best friend in your favorite rom-com, you consult Google. When you want to find out how to perfect your auto repair technique, you type your question into the search bar. You [...]
How to Develop the Best eCommerce Sites
Developing an eCommerce Site That Grows Your Business Whether you upcycle thrift store finds and sell your creations, are launching a new home repair business or want to get your tech startup out there, having a site with reliable eCommerce functionality is critical. When potential customers can navigate your site [...]
How Do I Ensure Brand Identity Across Platforms?
3 Ways You Can Establish Brand Identity Across Platforms The strongest brands are the ones that communicate your company’s vision and culture, and it takes time to develop this distinct brand identity. Branding encompasses everything from color palette to messaging, and over time your brand might change as your company [...]
Five Mistakes To Avoid During A Website Redesign
Is it time for a website redesign? Website redesigns are exciting and give you a chance to reimagine the way you want consumers to perceive your brand online. When you partner with a web design company that shares your vision, you have every reason to look forward to a brand-new, [...]
How to Use Keywords for SEO and Consistent Business Growth
What is a Keyword? Do you and your team need to find out how to use keywords for SEO? Keywords are a central part of Internet marketing an optimization. When you include the right keywords in your content, you are positioning yourself as the answer to customers' questions or needs. [...]
Rebranding VS Brand Refresh VS Brand Extension
The concept of brands and branding has been around for centuries, and has evolved alongside our concepts of ownership and quality. So what is a brand in today’s modern world? A brand is simply the perception of your business or service in the eyes of your audience. It’s the images, [...]
Drive Sales with Holiday Email Marketing
'Tis the season to take advantage of holiday email marketing! The holidays are a great opportunity to boost sales and celebrate big wins. If you haven’t already, it’s time to sit down and strategize how you’re going to approach this season. Every company knows the importance of holiday sales, so [...]
Check Out 6 Expert B2B Instagram Tips and Boost Your Brand
Focus on Authenticity | Keep the Variety Going | Engage Your Audience | Be Mindful of Your Links | Maintain a Storytelling Approach | Search for True Engagement | Contact ADVAN Need Instagram tips? Have you been considering adding an Instagram presence to your B2B company's digital marketing strategy? When [...]
Small Business Marketing 101
Simple Steps to Start Marketing Your Small Business | Follow These Marketing Steps | When is it Time to Bring in an Agency Simple Steps to Start Marketing Your Small Business Research, SEO, web design, brochures — these are all types of marketing. With several available options, it can be [...]
How to Use Your LinkedIn Company Page to Your Advantage
How to Use Your LinkedIn Company Page as a Digital Marketing Tool Shaping Your Brands LinkedIn Presence | Contact ADVAN LinkedIn has changed the way we handle professional networking, the hiring process, and more. Some social media platforms like Facebook or Instagram can limit certain brands when it comes to [...]
How to Increase Website Authority
What is Website Authority | How is Website Authority Calculated | How to Increase Website Authority | Contact ADVAN No matter what kind of website you have, you’re most likely interested in getting more website traffic and getting your website to rank higher in Google. While it's never a bad [...]
6 Reasons to Focus on Long Tail Keywords
The Importance of Long Tail Keywords | 6 Benefits of Using Long Tail Keywords | Contact ADVAN In today's world, you can find just about any information on Google; from addresses to products, to websites, even finding the best local restaurants. Google searches may include typing one or two words [...]
Why You Should Invest in Professional Logo Design
First Impressions Are Important | Trust is Key | It's Not Just About a Good Idea | Lifetime Use | Increase ROI | Contact ADVAN A logo represents your brand. It says a lot about who you are, which is why you should hire a professional graphic designer to create [...]
Tips & Tricks for Graphic Design Beginners
When starting out in the graphic design world, there are a lot of things to learn. You need to have training in Photoshop, InDesign, and Illustrator, as well as stay up to date on the latest design trends. At ADVAN, our team of graphic designers put together some tips we [...]
How to Appear Professional During Virtual Meetings
Chances are that you’ve found yourself in quite a few virtual meetings lately. Although you may be working from home during Zoom meetings, it’s still important to appear professional. Prepare for the meeting as if you were participating in-person. Take a shower, get dressed appropriately, and make sure my surroundings [...]
How Do Website Design and SEO Go Together?
Are you thinking about designing a new website or redesigning your existing website? If so, it’s important that you understand the relationship between website design and search engine optimization (SEO). While they are different, both website design and SEO can give your website visitors what they want and help grow [...]
8 Simple Rules of Business Card Design
An innovative business card can make you stand out from the pack. Sure, we live in a digital world. But that doesn’t mean handing out a physical business card is a dead art. Finding a physical card in their wallet the day after a networking event can help you stay [...]
The Importance of Graphic Design for Your Business
Logo Design | Advertising | Web Design | Sales Collateral | Packaging Design | How ADVAN Can Help Graphic design is crucial to visually communicate your product or service’s features, benefits, and USP (unique selling proposition). To create a cohesive brand and improve customer recognition, you need to carry the [...]
The Power of Your Logo
Logos & Business Cards | Brand Consistency Across Multiple Platforms | ADVAN Branding Services Effective logo design can have a positive effect on a brand. Differentiating your brand from others and communicating the benefits through the design of your logo is critical to your business's survival. An eye-catching logo can [...]
How Social Media Affects Your Google Rankings
Encourage Social Sharing | Social Media Reputation | Social Shares & Backlinking | Maintain Your Presence When it comes to improving your ranking on search engine results, it’s a known fact that content updates are king. The more quality content you add and more frequently you update existing content can [...]
How to Get More Instagram Followers
Start An IGTV Series | Create Longer Post Captions | Your IG Profile as a Homepage | Utilize Videos | Share Team Photos | Promote IG Content | Share Content | User Generated Content | Communicate with Followers | Watch Your IG Following Grow Instagram is a competitive place to [...]
Free Apps for Social Media Marketers
Youtube | Crello | Canva | Preview App | VSCO App | Lightroom Mobile | Hootsuite | Buffer | Creator Studio | Fastory | Captiona | Storyheap | Story Slicer | ADVAN Social Media Management At ADVAN, we understand that the digital world is always evolving. It’s important to stay [...]
How to Get Employees to Share Your Content on LinkedIn
Encourage Employees to Share | Keep Employees Informed | Support Team Engagement | Make it Easy Are you wondering how to get your employees more engaged? You are not alone! The ADVAN team shares some ways to encourage your employees to share LinkedIn content below. Why Encourage Employees to Share? [...]
Print Ads Are Not Dead!
Benefits of Print Ads | Graphic Design Services | Better marketing results with the best graphic designers in the area Even though we live in a digital world, print advertising is not dead! It's still effective, and people interact with print ads differently than digital ads. Print marketing materials, such [...]
Why Small Businesses Need to Invest in Digital Marketing
Digital Marketing v Traditional Marketing | Benefits of Digitial Marketing | Other Digital Marketing Benefits | Small Business Digitial Marketing | Digital Marketing Impact Digital Marketing vs. Traditional Marketing Technology has changed the way businesses operate in our world today, and large businesses are not the only ones who can [...]
Social Media Marketing Services
Elevate your business and brand with a social media strategy built by ADVAN Social Media Research | Social Media Branding | Social Media Targeting & Retargeting | Monthly Analysis When you partner with ADVAN as your social media marketing agency, you gain access to a team of digital marketing professionals. [...]
What is Native Advertising?
When you browse websites or social media platforms, you may come across posts that say “Promoted Stories” or “Recommended for You.” These are examples of native advertising. Native advertising blends into the content on the platform in which it is placed and delivers messaging in a non-sales way. These ads [...]
5 Steps to Take Each Morning to Maximize Productivity
Wake Up Early | Drink Water | 15 Minutes of "Me" | 15 Minutes of Movement | Bonus Tip Starting off each day with the right mindset is beneficial for your mental wellbeing and productivity. With the new normal of working from home, many of us have had to make [...]
How to Build Your Business with Content Marketing
What is Content Marketing | Build Your Content Marketing Strategy | How Can Content Benefit My Business | ADVAN Content Marketing Services Content marketing is used by leading brands across the world. It can increase sales, cost savings, and help you attract better qualified customers. But before we get into [...]
2020 Social Media Trends
Social Media Trends Ephemeral Content | Instagram Will Remove Likes | Niche Social Platforms | Video Content | TikTok | Social Shopping In today’s world, most people spend a good amount of time on social media. In fact, 90% of millennials use at least one social media platform regularly. With [...]
7 Reasons Why You Should Update Your Website
Keeping Up with Technology | Consistent Branding | On-Trend Design | Improve Speed | Website Safety | Responsiveness | Improve SEO Rankings | Refresh Your Website While it may not seem like a big deal, don’t underestimate the importance of consistently updating your website. In order to stay competitive, you [...]
ADVAN’s Top 10 Ways to Stay Organized
Write it Down | Make a To-Do List | Prioritize Your Inbox | Finish One Task Before Moving On | Keep Your Calendar Updated | Paperwork System | Break Up Larger Tasks | Get Rid of Unnecessary Items | A Home For Every Item | Color-Coding | Good Habits Can Help [...]
What Does a Marketing Firm Do?
Why Hire a Marketing Firm | Why Hire ADVAN Marketing Firm Ever wonder what a marketing firm does? Simply put, a marketing firm is a company that provides marketing services to other businesses. Other generic terms include marketing agency, marketing service, etc. The list goes on. But what does a [...]
A Complete Guide to YouTube Optimization
When you think of SEO, you probably think of Google. But you can also optimize your YouTube videos. And you should, for good reason – YouTube viewers watch over 4 billion hours of video per month! You can boost your presence online with millions of YouTube viewers by optimizing your [...]
How to Optimize Your Google My Business Listing
Optimize your Google My Business with these steps It’s beneficial to set up your FREE Google My Business (GMB) account so that users can find you when they are searching for your products or services. Google’s local search results display a list of local businesses nearby before the user sees [...]
How to Improve Your Email Open Rates
What is an Email Open Rate? An email is technically only "opened" when a user clicks on a link in the email or enables images to be displayed. Your email open rate is calculated by taking the number of users who open it and dividing that by the number of [...]
Why Small Businesses Need to Invest in Digital Marketing
Digital Marketing vs. Traditional Marketing Technology has changed the way businesses operate in our world today, and large businesses are not the only ones who can benefit. When small businesses get started, they are focused on getting customers. While traditional advertising has its place and can be effective, there’s an [...]
7 Tips for Increasing Employee Productivity
What is Employee Productivity? Employee productivity is a measure of each individual employee’s output, and it’s vital to your business’s success. In fact, employee productivity can be the determining factor of a successful company. If your employees are more productive, your business can benefit from: Increased Profitability Lower Operational Costs [...]
A Guide to Accelerated Mobile Pages (AMPs)
An Accelerated Mobile Page (AMP), designed by Google and Twitter, is designed to make mobile pages faster. And that’s a good thing – according to Neil Patel, around 40% of users will abandon a web page that takes over 3 seconds to load. AMPs cut download time between 15-85% in [...]
Social Media Marketing Services
Grow your Business and Brand with ADVAN Social Media Marketing Social Media Research | Social Media Branding | Social Media Targeting and Remarketing | Monthly Analysis Choosing ADVAN as your social media marketing partner means you'll have access to a team of digital marketing experts. With over 25-years of experience [...]
What are the Different Types of SEO?
What is SEO? Search engine optimization (SEO) is the process of optimizing your website to get organic traffic from search engine results pages, like Google or Bing. It is an efficient and cost-effective way for businesses to increase website traffic and visibility. Types of SEO When optimizing your website, you’ll [...]
5 Steps for Creating a Cohesive Brand Identity
What is Brand Identity? Your brand identity involves the way your company portrays itself across all platforms. It includes everything from your logo and advertising to your social media and email marketing. Why Does Brand Identity Matter? Your brand identity is vital to your business and your audience can encounter [...]
5 Benefits of Project Management
What is Project Management? Project management helps businesses complete projects more efficiently, especially when it comes to marketing companies. Project management involves a key project manager or team of project managers who manage information, deliverables, and roles, monitoring the project from beginning to end. Not every company has a project [...]
7 Benefits of PPC Advertising
What is PPC Advertising? Pay-Per-Click (PPC) Advertising can be beneficial to your business, whether you keep production in-house or partner with a local website design company. PPC is an Internet marketing model where advertisers pay a fee each time one of their ads is clicked. This model allows you to [...]
7 Tips for Getting on Google’s 1st Page
Google is King Millions of people around the world use Google searches to answer their questions. Websites at the top of the search results pages get the benefits of high-volume traffic that other websites miss. Everyone wants to be on the first page of Google search results. That's because 75% [...]
How to Evaluate the Best Web Development Company
How to Evaluate the Best Web Development Company / Web Designer for Your Business If you are seeking advice on how to choose the best web designer for your company, here are a few tips from a top web development firm in Ohio. Your new website is a marketing investment [...]
