What is Website Authority | How is Website Authority Calculated | How to Increase Website Authority | Contact advancreative

How to Increase Website Authority

No matter what kind of website you have, you’re most likely interested in getting more website traffic and getting your website to rank higher in Google. While it’s never a bad idea to increase your website authority score, you first need to focus on what causes this score to rise or fall. High-quality backlinks from authoritative websites can affect your website authority rating. Learn more about the ins and outs of website authority in the blog post below.

What is Website Authority?

Website authority measures the strength of a website’s backlinks compared to similar sites. There are a number of SEO tools that measure this metric, but the name and calculation can be different between each one. Most of them rate on a scale of 0-100. These scales are logarithmic, which means that it is much more difficult to raise your score from 79-80 than from 9-10. In addition, a rating of 20 is more than twice as authoritative as a rating of 10.

How is my website authority calculated?

The Number of Links | Rating of Linking Domains | Number of Sites each Referring Domain Links To

Here are the three main components that contribute to your website authority rating.


Some people believe that the more websites you have linking to your page, the higher your website authority will be. But it’s not that simple, as only “followed” links are taken into account in the calculations.


The rating of the linking sites on your page is taken into account, as it’s easier to get links from low-quality sites. Obviously, this means backlinks with high scores will increase your rating more than those with low scores.

As the score of a linking website increases, yours can too. This is why it pays off to build your website with links that show potential. Potential can be judged by the quality of the site content link growth online.


If you have two ‘followed’ links with identical website authority ratings, one can increase your rating more than the other. The better option will be the website that has more linked domains with at least one ‘followed’ link.

So, how do you increase your website authority rating?

The best way to increase your website authority rating is to build more ‘followed’ links to your site. Just remember that if you’re linking from a site with a low score, or if that website links out to a lot of websites, the increase in your score could be insignificant.

Also, don’t build links to random pages. You should be building links directly to pages that you want to rank for in Google. Building high-quality links will bring you the best results, and your rating will increase as a byproduct.

Interested in Learning More?

Want to learn more about increasing your website authority rating? Contact advancreative’s team of digital marketing experts today. We’ll implement an SEO strategy that takes into accounts all elements that can increase your Google rankings, such as your website authority rating or domain authority rating, which is just one of these.

2.8 min readPublished On: November 27, 2022Categories: SEO Strategy, SEO TrendsTags: , ,

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