Developing an eCommerce Site That Grows Your Business
Whether you upcycle thrift store finds and sell your creations, are launching a new home repair business or want to get your tech startup out there, having a site with reliable eCommerce functionality is critical. When potential customers can navigate your site easily, find the answers to their questions and make seamless purchases, you can form and maintain a solid customer base. See below to learn how you can set up the right online store for your product and your goals.
Establish a Target Audience for Your eCommerce Site
If you're trying to grow your business, but don't have a clear idea of who you're trying to reach, then you won't get very far. To generate real and sustainable growth, however, it will be critical to get to know all you can about your target consumers. Get to know what makes them who they are.
For example, it will be helpful to gain an understanding of factors such as location, age, interests and social media habits. You have to know where your audience lives if you want to include the most relevant contact information, and how old target consumers are to determine the ideal font size. Knowing what audiences like and don't like will aid in the development of new products and posts while knowing a group's social media practices can help you find potential customers quickly and easily.
What are their pain points? What reasons would they have to choose competing products? Account for these issues in product descriptions and support forums. Familiarity with these and other aspects can help you and your team create a site that actually helps your customers. When you keep the focus on answering questions, addressing users' needs as effectively as possible and serving as an authority, you can boost your credibility to your target audiences as well as to the search engine algorithms.
Ensure A User-Friendly Interface for Your New Online Store
While it may often appear alongside multiple digital marketing buzzwords, responsive website design is no fad. If you want to get ahead in the search engine results and serve as the most effective resource possible to your customers, then you must keep a focus on effective user experience (UX) website design. What is UX? UX refers to the process by which an internet user interacts with a given site and UX design involves a number of strategies marketers use to optimize webpages to improve this experience.
Sure, designers work to make a website look good, but image is not the only factor at play when it comes to designing a website that makes an impact. Just some of the elements of UX website design include navigability of a website, page loading speed, the cohesion of a site's theme and a working search bar, for example. When you prioritize the interface along with the image and the content, you can help users find the answers and the products they need.
Post Content to Your Site That Engages and Informs
For your site to be memorable, you need to include content your users will want to read. Whether your site only needs a focus on product descriptions or you plan to include a blog aspect, content that is both informative and engaging boosts your appeal to both consumers and the search engines. Substantial site content can also help your target consumers to compare products across your site and between your store and those of competing companies. When you dedicate the time to implement rich and engaging content on your eCommerce site, you can position your brand as the right choice.
Stay Active and Visible Across Multiple Social Media Platforms
With the social media landscape expanding constantly, you want to make sure internet users can share your product listings easily across multiple platforms and promote your offerings by tagging your brand in posts. This helps to direct traffic to your eCommerce sites and start a conversation about your products or services across multiple websites. Establishing a presence on social media, engaging consistently with followers and implementing social media plugins across your site can set a foundation for building endless new connections.
Reach Out to the Creative Minds From ADVAN and Start Fueling Your Business Growth
Setting up an engaging and impactful online storefront doesn't have to overwhelm you and your team. When you partner with a team of digital marketing and design experts, you can tell your brand's story more effectively and set your business up for consistent growth.
For nearly two decades, businesses from all fields and of all sizes have counted on the creative team from Stow, Ohio's ADVAN for striking eCommerce sites, premier search engine optimization (SEO) capabilities, leading traditional marketing services and more. You can count on the marketers and designers from ADVAN to commit to your business growth and celebrate your successes alongside your team.
When you want to make the right first impression with your company website, ADVAN should be your first choice. Are you ready to turn your company website into a more powerful digital marketing tool? Visit our site today to connect with the marketing and design team and start your brand transformation.