In today’s world, most people spend a good amount of time on social media. In fact, 90% of millennials use at least one social media platform regularly. With this in mind, it’s easy to see why marketers believe social media should be part of their marketing strategy. However, it can be difficult to stand out without a clear social media strategy. Staying up-to-date on the latest trends can help fuel your strategy and give you fresh ideas for 2020. Here are some trends to be aware of.
Ephemeral content is only available for a short amount of time. After the allotted time frame, the content disappears. Snapchat stories are an example of this type of content. People have shorter attention spans these days, which is why they prefer to consume this type of short, engaging content. In fact, 64% of marketers are using or plan to use Instagram Stories in their marketing strategies.
Instagram Will Remove Likes
Although users were originally given the ability to “like” posts on Instagram and Facebook, that feature may be removed soon. The idea is that “likes” determine a person’s social value, and waiting for such validation can affect mental health. Instagram recently tested removing likes in a beta test and may soon apply this change across the board.
Niche Social Platforms
In recent years, several niche platforms outside of Facebook and Instagram have emerged and grown in popularity. TikTok started in 2016 and gained popularity with the younger crowd, while B2B companies used LinkedIn for their social media platform. These alternative social media platforms are gaining popularity and we will likely see new ones this year.
According to socialmediaweek.org, the video will make up 82% of internet traffic in 2020. Videos are an important part of your overall marketing strategy and are vital if you want to stay relevant in the current social media world. It’s important to capture user attention in seconds with creative, engaging storytelling. Start by using features like Stories and add videos to your social media posts to test the level of engagement.
TikTok has risen to popularity and led the way when it comes to video-driven platforms. This Chinese-owned app is shaping the trend and offers space for influencers to deliver content. While apps like Instagram are known for a “filtered” view of life, TikTok is notable for its realistic feel.
In case you haven’t noticed lately, social shopping has become a big part of social media. Users actually expect to have access to products and services through social media. The key is to attract users through engaging storytelling, whether that be with a video or influencer marketing. Expect to see more shoppable posts, stories, and links on your social media platforms this year.
ADVAN Social Media Management (SMM)
Whether you’re looking for content creation, strategy development, account branding, or even just need help using a new social media app, the ADVAN team can help. Our digital marketing experts know all of the latest trends when it comes to social media marketing and can help you create messaging tailored to your audience. We’ll also provide recommendations on what day and time to post in order to generate the most engagement. To learn more about how our team can help with your social media marketing strategy, contact us today.
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