What is Website Authority | How is Website Authority Calculated | How to Increase Website Authority | Contact ADVAN

No matter what kind of website you have, you’re most likely interested in getting more website traffic and getting your website to rank higher in Google. While it's never a bad idea to increase your website authority score, you first need to focus on what causes this score to rise or fall. High-quality backlinks from authoritative websites can affect your website authority rating. Learn more about the ins and outs of website authority in the blog post below.

What is Website Authority?

Website authority measures the strength of a website’s backlinks compared to similar sites. There are a number of SEO tools that measure this metric, but the name and calculation can be different between each one. Most of them rate on a scale of 0-100. These scales are logarithmic, which means that it is much more difficult to raise your score from 79-80 than from 9-10. In addition, a rating of 20 is more than twice as authoritative as a rating of 10.

How is my website authority calculated?

The Number of Links | Rating of Linking Domains | Number of Sites each Referring Domain Links To

Here are the three main components that contribute to your website authority rating.


Some people believe that the more websites you have linking to your page, the higher your website authority will be. But it’s not that simple, as only "followed" links are taken into account in the calculations.


The rating of the linking sites on your page is taken into account, as it’s easier to get links from low-quality sites. Obviously, this means backlinks with high scores will increase your rating more than those with low scores.

As the score of a linking website increases, yours can too. This is why it pays off to build your website with links that show potential. Potential can be judged by the quality of the site content link growth online.


If you have two ‘followed’ links with identical website authority ratings, one can increase your rating more than the other. The better option will be the website that has more linked domains with at least one ‘followed’ link.

So, how do you increase your website authority rating?

The best way to increase your website authority rating is to build more ‘followed’ links to your site. Just remember that if you’re linking from a site with a low score, or if that website links out to a lot of websites, the increase in your score could be insignificant.

Also, don’t build links to random pages. You should be building links directly to pages that you want to rank for in Google. Building high-quality links will bring you the best results, and your rating will increase as a byproduct.

Interested in Learning More?

Want to learn more about increasing your website authority rating? Contact ADVAN’s team of digital marketing experts today. We’ll implement an SEO strategy that takes into accounts all elements that can increase your Google rankings, such as your website authority rating or domain authority rating, which is just one of these.

The Importance of Long Tail Keywords | 6 Benefits of Using Long Tail Keywords | Contact ADVAN

In today's world, you can find just about any information on Google; from addresses to products, to websites, even finding the best local restaurants. Google searches may include typing one or two words in the search bar, which are known as short-tail keywords. Longer phrases of three or more words are known as long tail keywords.

The Importance of Long Tail Keywords

It's not always best to focus on short tail keywords for your SEO strategy. For some clients, it makes the most sense to focus on more long tail keywords initially, since the intent is clearer and competition seems to be lower.

6 benefits of using long tail keywords in your SEO strategy:

Low Competition | Be Specific | Target The User | Use Interrogative Words | The Position Zero Opportunity | Success in Shorter Time

Low Competition

Using more words in your search allows you to be more specific, which means the search volume for that detailed combination of words is lower. Since the search volume is lower, the number of matching results will be lower, therefore getting you exactly what you were looking for, faster.

Be Specific

Longer search phrases allow the user to give more details as to what exactly they are searching for. This allows for a more efficient search, without the user having to look through hundreds of results. For example, someone searching “handbags” vs “Kate Spade handbags” could have the same intent, but the latter is more evident as to exactly what the user is searching for, which leads to more accurate results.

Target the User

Long tail keyword searches make it easier to comprehend what the user is searching for, compared to short tail keywords. In fact, a few extra words can make a user's goal(s) clearer, which helps you target them easier.

Using Interrogative Words

Long tail keywords can include interrogative words, which can be used in a blog. You can get more traffic on your blog by developing strategies that use interrogative phrases, such as “how to change your oil.” Use keywords that your users would likely be searching for to develop blog posts with questioning words like “how-to” or “what is.”

The Position Zero Opportunity

Position zero is the information Google displays at the very top of the search results. This can also be called the featured snippet. It is a snippet of content that directly answers a search query.

Using interrogative words as we explained above can help get your website to position zero. Including lists or tables on your pages can also help you achieve this. By targeting these long tail keywords on your website, you are also pushing your competitors lower in the search results, bringing you more traffic.

Success in A Shorter Time

While long tail keywords do have lower search volume, they also come with less competition. If your website is only focusing on queries with high search volume, the amount of time it will take for your website to be rewarded and recognized by Google will be much longer, due to the amount of competition. But when you target long tail queries, there is less competition, which can help you be successful much faster.

How ADVAN Can Help

Building a website with a strong SEO foundation can help you climb the search rankings and increase your business and leads, but it’s an ongoing process that requires knowledge and skill. If you’re ready to optimize your website, but aren’t sure where to start, contact the digital marketing experts at ADVAN today.

ADVAN is a team of talented designers, SEO experts, and marketing specialists who can help you reach your business goals. We keep a cost-effective focus on marketing and increase the number of quotes in your sales pipeline. 
Our Locations

Design Studio: (330) 688-1324 • 3926 Clock Pointe Trail, Suite 103 • Stow, Ohio 44224
Akron Office: 12 E. Exchange Street, Akron, Ohio 44308
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