Web Design

First impressions count. Make an incredible first impression with a modern, optimized website from ADVAN Design, a full-service marketing agency.

Steer your customers on a journey through your site. Highlight your expertise with images and video and modernize their experience with your company.

Online success is a combination for getting found (SEO) and converting browsers into buyers (digital marketing). When your customer finds your home on the web, it should represent your business in the best way possible. Research shows that 86 percent of B2B businesses use their website as a customer and prospect communication tool—don’t get left behind.

You could have the best designed website filled with incredible products and services, but if nobody can find you then it doesn’t matter. We optimize your website to get you to the top of Google so you can stand out from your competition. With extensive keyword research, competitor audits, and decades of experience on what works and what doesn’t, we know what Google wants to see and what customers respond well to. Getting to the top of the search engine rankings isn’t a mystery—it’s a process. We can help you achieve it.

Your new website is the main channel for your brand and should contain the language and messaging about your company that you want to put to the forefront. Whatever your unique selling points and distinguishing features, they should be prominent in your messaging across your site. We can help you create a brand voice that speaks directly to your target audience and help you to formulate messages that spark them to take action. Whether that’s calling you, filling out a form, or purchasing a product, we can help you prompt your customers to act.

You are different from your competitors. Stand out and push past them on Google with world class web design and exceptional search engine optimization. When you look and sound like the company to do business with, you win more clients. A well-designed website looks impressive and engages visitors, and with a refreshed online presence you’ll experience growth. Put your best foot forward and fill up your sales pipeline.

ADVAN Design is a full-service digital marketing agency. We can help you define a clear vision for what you want your site to do. What do you hope people will find when they visit? What purpose will your renewed website serve? Once we define these things, it’s easier to start assembling the pieces of your puzzle—the messaging, design, page structure, navigation, and so on. In the end, having a well-defined vision will help save both time and energy on behalf of yourself as well as future visitors.

When it comes to web design, it’s important to have a clear vision for what the site should look like. We start by researching popular web design trends and concepts and develop a style that is both unique and consistent with your brand.

From color theory to video placement, everything visual on your site matters. Readability is the most essential aspect of the design, with fonts and text colors chosen to both support your brand’s character and make your message crystal clear. Image choices are important too, and our designers select, resize, color correct, edit, and crop images to make them compelling and professional. The use of video—if you have it—is also an excellent design decision if the video content supports your brand.

If someone clicks through from one page onto another without actually looking at anything else first (or if they bounce off within seconds), chances are good that they will not see or do what you intend them to. During the planning stage we pay special attention to not only layout but also composition, making sure everything matches up visually from one page to the next.

We make sure your site is easy to navigate and use, regardless of how complex your content may be, and we make sure all of the graphics and content are properly formatted and optimized for viewing on all devices. By incorporating user feedback throughout the design process, we ensure that your site is both effective and user-friendly. We use responsive design processes so that your customers will receive a consistent experience across all devices.

When starting a web design project, it is important to keep things simple. A well-designed web page should be easy to navigate and use without taking extensive amounts of time to understand. To create a web page that is user-friendly, our designers start with a wireframe. A wireframe is simply a sketch or model that illustrates the layout and design of a website. By creating a sketch before developing any real content, we can ensure that the final product will be both visually appealing and functional. Memorable web designs are the ones that are easy to remember and navigate. They should be visually appealing and easy to use.

It’s important not to sacrifice usability to achieve an appearance that looks “pretty”—visitors should be able to easily find what they need on your pages, no matter how unassuming the underlying structure may appear at first glance. Instead, we rely on functional design features (such as clear navigation menus) that will allow users to access information without having to hunt around too much. The goal of a good web design is to be easy to use and navigate. This will make the website more engaging for visitors, who will spend less time trying to figure out what you’re selling and more time exploring what you have to offer.

Optimal user experience means creating websites that encourage users’ interaction, both by providing clear call-to-action banners throughout your site as well as through active content that encourages engagement beyond just reading.