Are you thinking about designing a new website or redesigning your existing website? If so, it’s important that you understand the relationship between website design and search engine optimization (SEO). While they are different, both website design and SEO can give your website visitors what they want and help grow your business.

At ADVAN Design, we create beautiful websites that are also optimized to meet Google standards. We always say, what’s the point in having a stunning website if no one can find it? A search engine friendly website will help your newly designed website get found on the Internet. Here are some ways that SEO and website design go together.

  1. Mobile-Friendly – Obviously, if you don’t have a mobile friendly website in today’s world, you’re going to miss out on a large pool of potential customers. In order to reach a wider customer base, make sure your website is designed for mobile and other sized devices, not just a desktop size. Having a mobile optimized website can improve your SEO and build your ranking on Google.
  2. Website Speed – Have you ever waited more than 5 seconds for a website to load? Probably not. You most likely clicked off that website after waiting for a few seconds and went to a different one. Make sure that your designer or website design company optimizes images, removes unnecessary plug-ins, etc., in order to achieve the best site speed.
  3. User Friendly – It’s important that your website navigation is designed to be user friendly and intuitive. If a user can’t find what they’re looking for quickly, they’ll leave your site. Not only is intuitive design beneficial for your website SEO, but it’s also important for improving user experience.
  4. Site Maps – A site map helps search engines to find, crawl, and index your website content. Make sure your site map makes sense and that you have a hierarchy in place in order to improve Google rankings and also bring in more traffic.
  5. Content – Relevant content is key to keeping users on your site and ranking highly on search engines. Not only is it important to launch your website with relevant and keyword-focused content, but you must also update that content frequently to keep your Google ranking. Create content that answers your audience’s questions, such as FAQs, how-tos, or case studies. Remember that although your content should be optimized for Google, it needs to resonate with your audience as well.

After reading through this post, you should no longer consider SEO and website design two separate things. Designing a beautiful website means nothing if no one can find it on the Internet! At ADVAN Design, all of our websites are designed to be aesthetically pleasing and to Google’s latest standards. We understand that both SEO and website design can work together to make your website stand out and help your business grow. Want to learn more? Contact us today.

What is Project Management?

Project management helps businesses complete projects more efficiently, especially when it comes to marketing companies. Project management involves a key project manager or team of project managers who manage information, deliverables, and roles, monitoring the project from beginning to end. 

Not every company has a project management team, which means there isn’t dedicated staff in place to help employees stay organized and collaborate with teammates. Project management is used in a wide variety of businesses and industries, including ADVAN web design company, and it’s easy to see why. Still on the fence?

Check out some of the benefits of project management below.

1. Well-defined Goals

A great project manager will work with his or her team to set goals for the project prior to beginning any work. Setting goals gives the project team clarity on the purpose of their work and serves as a metric for success, once the project is completed.

2. Improved Efficiency

Project management allows you to define a roadmap of success, outlining milestones and goals along the way to project completion. Everyone on your team is using the same roadmap, aiming for the same milestones and avoiding anything that might deter you from meeting your end goal, which means you’re working more efficiently as a team. At ADVAN web design company, our project management team works hand-in-hand with our web design and digital marketing teams to deliver exceptional results.

3. Better Flexibility

While a project manager’s job is to map out an outline for the team, he or she can update it any time a smarter direction is presented. Things like timelines and milestones can change throughout a project and having a dedicated project manager will make it easier for your team to adjust to these shifts.

4. Save on Time & Resources

By outlining a precise plan of milestones and goals, along with more specific items like task owners and deadlines, you’ll have a clear idea of the scope and timing of your work. You’ll waste less time and resources by having a straightforward plan of action in place. At ADVAN website design company, our project management team is dedicated to efficiency, always aiming to deliver projects on-time and under budget.

5. Customer Satisfaction

Project management allows you to track the timeline and budget of each project, which means you’ll know if you’re on track to deliver. Your clients will walk away happy (and return!) with a project that’s delivered on-time and at or under budget. At ADVAN, we understand that an efficient project management team is crucial to  maintaining and growing client relationships. 

ADVAN’s Expert Project Managers Keep Things Moving

At ADVAN web design and SEO company, our dedicated team of project managers will work closely with your team to gain an in-depth understanding of your business and industry. We’ll work with your team and our internal team simultaneously, keeping you informed every step of the way. 

Our proprietary project management process allows us to facilitate anything from a full website redesign to SEO strategies, keeping your business goals in mind in each phase of the process. Additionally, our team will work with you long after your project is completed to ensure confidence and satisfaction.

To learn more about how our project management team can successfully complete your web design, graphic design or digital marketing project, or to schedule a consultation, contact ADVAN at 330.688.1324. Or submit your questions using our contact form.

ADVAN is a team of talented designers, SEO experts, and marketing specialists who can help you reach your business goals. We keep a cost-effective focus on marketing and increase the number of quotes in your sales pipeline. 
Our Locations

Design Studio: (330) 688-1324 • 3926 Clock Pointe Trail, Suite 103 • Stow, Ohio 44224
Akron Office: 12 E. Exchange Street, Akron, Ohio 44308
Cleveland Office: 50 Public Square, Suite 200 • Cleveland, Ohio 44113

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