Focus on Authenticity | Keep the Variety Going | Engage Your Audience | Be Mindful of Your Links | Maintain a Storytelling Approach | Search for True Engagement | Contact ADVAN

Need Instagram tips? Have you been considering adding an Instagram presence to your B2B company's digital marketing strategy? When you and your team take the time to establish connections with the photo-sharing app, you can connect with both current and potential customers like never before. Connect with ADVAN for more Instagram tips and see below to learn more.

Focus on Authenticity

Using stock photos can be a convenient way to establish a social media presence quickly. However, you and your team will need to keep the focus on real-time content to truly establish an authentic voice. In all, you should use your Instagram account as a lens through which current and potential customers can view your company culture and learn about the personalities behind your brand.

You can add a human element to your brand through real-time videos on Instagram Live or short video posts. These unfiltered posts add value to your brand and establish genuine connections, as a result. When you highlight the real people and the real stories that fuel your brand, you set your brand apart from your competition.

Keep the Variety Going

Instagram has become notable for providing the convenience of posting a wide variety of pictures and videos directly from smartphones. Users simply open the app, tap the add icon, and choose photos and videos from their libraries for publishing. It really is that simple!

The convenience of posting videos and pictures so quickly and easily minimizes the time users spend editing content before publishing. As a result, app users can maintain authenticity across an Instagram presence. When you combine different types of content, you attract a diverse set of audiences as you highlight different facets of your brand.

While it may be convenient to customize and schedule content ahead of time, you should not rely solely on that content to boost your brand. It is critical to incorporate daily content that paints a true picture of your team and your brand. Did someone in the office do something to get everyone laughing? Find a way to incorporate the moment on social media.

Engage with Your Audience

Of all Instagram tips, this one may be the most critical. Just as it is important to post original content regularly, it is also critical to engage with other Instagram users. In fact, Instagram's algorithm accounts for users' interactions with other profiles to determine rankings in the Instagram feed. Overall, engagement builds value and indicates to the Instagram algorithm that your profile should rank higher in the feed than profiles that do not engage as often. With this in mind, it is important to reply to commenters with real responses, not just an emoji!

Try to stick to a minimum of 3 to 4 words. This indicates that your profile is not a bot, but a legitimate Instagram account with something to share. It can often be helpful to consult other accounts from brands in your industry. Like their posts, comment and participate in conversations. When you engage with other Instagram users, you are not only likely to receive responses to comments, but also likely to get follows and shares.

Be Mindful of Your Links

Your Instagram bio is the perfect spot to link to websites or other profiles. You can use the space to link to your main website page, your newest blog post, or a link service like Linktree. Linktree allows you to customize a single link that links to a page with your branding and a list of links for your readers' use.

Instagram Stories can be useful for linking away from the Instagram app. However, such content only lasts for 24 hours before disappearing.


Maintain a Storytelling Approach

Keeping a storytelling focus is critical to constructing an authentic presence on the Instagram app. Maintaining this emphasis will attract more people to your brand and lead them to engage with your profile. When there is a genuine story behind your content, you have the power to elevate your business by setting your profile apart. Overall, keeping this focus allows you to stand out among your competition.

Using Instagram Stories is an especially effective way to get your brand's story out there. You can use video or multiple pictures to construct a content montage for your followers to view. An Instagram Story can create connections between you and your audience and provide a visual experience.

Search for True Engagement

While you and your team definitely want to see your like and follower counts rise, these metrics do not provide a clear indication of your brand's reach in your field. However, it is critical to look for proof of true engagement, such as comments and shares. These two metrics provide a clearer indication of how well a brand is doing on the Instagram platform.

While Instagram has been popular among B2C brands, it has grown to become a useful tool for B2B businesses as well. When utilized correctly, it will offer your business great potential and growth. If you want to strengthen connections with existing customers and form relationships with new ones, then Instagram could provide the ideal solution for your brand.

For Instagram tips, logo design expertise and more, you can count on the marketers and designers from ADVAN.


How to Use Your LinkedIn Company Page as a Digital Marketing Tool

Shaping Your Brands LinkedIn Presence | Contact ADVAN

LinkedIn has changed the way we handle professional networking, the hiring process, and more. Some social media platforms like Facebook or Instagram can limit certain brands when it comes to organic connections, but LinkedIn can provide the ideal solution.

Do you have a LinkedIn company profile? If so, are you truly using it to its full potential as a marketing tool? In this article, you'll learn how you can leverage the power of your company's LinkedIn profile to keep your business growing.

Shaping Your Brand’s LinkedIn Presence

Before you can expand your brand’s reach on LinkedIn, you'll need to set up your company profile. Fill in all relevant form fields to provide your connections with as much information as possible. Take the time to choose a memorable profile picture and background image to make a lasting impression on your connections.

Work with your team to define your goals and target audience. For example, are you using LinkedIn as a platform to attract potential employees?

The key to brand visibility on LinkedIn is consistent posting. Whether your posts center around company culture or inspirational quotes, consistent posting will help your company profile become influential on LinkedIn.

In addition to more traditional posts, video content will help you to expand your reach. Video content is more popular than ever today and more likely to grab the attention of potential connections than text-based content.

Don't forget to bring your employees on board as you work to expand your LinkedIn reach. Let your team members know what you're doing as well as the goals you set, so they can join in on reaching them.

Taking control of your LinkedIn company page and other facets of your social media presence mean you're taking a proactive approach to your business growth. If you're ready to take the next step toward stronger connections with your customers, reach out to the ADVAN team today. We'll work closely with your team to develop a social media marketing plan specific to your target audience.

About ADVAN | A Creative Team of Digital Marketing and Design Professionals

For nearly twenty years, ADVAN Design has been a force for growth for companies across a diverse range of industries. Our team provides excellence in both digital and traditional marketing for client businesses in the Northeast Ohio community and far beyond.

Businesses count on ADVAN for premier search engine optimization (SEO) strategies, website design services, social media marketing (SMM) campaigns, and more. To learn more about how you and your team could use social media to your advantage, reach out to the creative team from ADVAN today.

Encourage Social Sharing | Social Media Reputation | Social Shares & Backlinking | Maintain Your Presence

When it comes to improving your ranking on search engine results, it’s a known fact that content updates are king. The more quality content you add and more frequently you update existing content can make all the difference. But just increasing the number of keywords used in content isn’t going to move the needle anymore. So how do we get our content found by Google and continue to rank on the first page of search results?

Content distribution and sharing have changed within platforms like Facebook, Twitter, Instagram, and LinkedIn. Conversations now happen instantly and your social media followers can see and participate in them. Engagement is now measured through metrics such as comments, shares, tagging, and hashtags. The Google algorithm has and continues to evolve with the social media landscape and now tracks engagement, conversations, and social shares. Having a consistent social media presence now plays an important role in maximizing your website’s SEO and ranking higher on the Google search results page.

Encourage Social Sharing to Make your Content Easier to Find

Google continuously evolves its algorithm and is constantly looking for ways to better interpret and distinguish quality content to display on search results pages. Google must filter through all content, determine the content that is authoritative and high quality, and index it so that it is displayed in the search engine results. Google now looks at how many times a social media post has been shared, who is posting it, and when it was posted to decide what to index first. The quicker the content gets indexed, the faster it shows up on the search results page. Don't forget to link to your social media profiles from your site’s homepage and incorporate social sharing on your blog posts.

Social Media Reputation and Site Authority

Having consistently updated and well-engaged social media accounts on multiple platforms can improve your reputation and social equity in Google's eyes. Building your reputation across your social media platforms, engaging with your followers, and sharing relevant content not only benefits your brand but also signals to the Google algorithm that you’re the authority in your industry. When the Google algorithm recognizes your social media presence as a trusted source, you’ll likely see a boost in your SEO rankings.

Social Shares and Backlinking

Originally, the number of links coming back to your site (backlinks) was the main factor in deciding if your site was relevant and contained current content. You could ensure higher rankings on Google by populating your website with mass amounts of keywords and inbound links from other sites. However, instead of just looking at how many times your URL appears on other sites, Google now also takes into account how many times your URL appears in social media posts, likes, comments, and shares, in order to rate the authenticity of your site and content.

Maintain Your Presence

Make the most out of all of the social media platforms that impact your business the most by maintaining a consistent presence and tailoring your content specifically to each platform.

Start An IGTV Series | Create Longer Post Captions | Your IG Profile as a Homepage | Utilize Videos | Share Team Photos | Promote IG Content | Share Content | User Generated Content | Communicate with Followers | Watch Your IG Following Grow

Instagram is a competitive place to grow your following, with over 1 billion monthly users. Fortunately, the ADVAN team has some tips on how to make your business stand and get more Instagram followers.

Start an IGTV Series

More and more businesses are starting to use Instagram video as the medium increases in popularity. To be successful in the IGTV realm, develop a repetitive style and theme so users know what to expect. Try to think about it from your audience’s point of view and what they want to learn more about. A benefit of IGTV is that you can shoot and edit your own videos without a large budget.

Create Longer Post Captions

Instagram allows you to write long-form captions, which gives your audience the opportunity to learn more about your business, mission, and goals. Sharing information with your audience creates a stronger relationship. Share “behind the scenes” videos or images to engage your followers, old and new.

Think of Your IG Profile as a Homepage

Just like your website homepage, your IG profile is an opportunity to make a first impression on users. Your audience has a short attention span and makes the decision to follow your profile in an instant. Make sure you have an attention-grabbing profile photo, interesting bio, and active stories. Whether you’re using IG stories, videos, or posts, be sure your branding is strong and consistent across all areas.

Utilize Videos

Videos are more popular than ever and audiences are engaging with this type of content on the Instagram platform. Videos also tend to gain more traction on IG feeds, which means the ability to gain more followers. Video is essential to growing your IG following -- so don’t skip this important part of your social media strategy.

Share Team Photos

Posting photos of your team "behind the scenes" makes the brand more personable and relatable. People want to know about the hard-working team behind the business, just as much as they want to know about what you have to offer. If you have a team who is willing to go public on social media, ask them to post and share content on your IG account about company culture, future plans, and more. As a bonus, this can also help attract potential new employees if you’re looking.

Promote IG Content on Other Social Media Platforms

If you have a company profile on Instagram, you probably use other social media accounts like Facebook,  LinkedIn, and Twitter also. Share your Instagram page on these additional channels to lead your audience to your IG page. In addition, you can add an Instagram feed to your website in order to promote content there.

Share Content

Using a mobile app such as Repost allows you to repost content on your IG profile from another account, similar to sharing a post on Facebook. This signals to the profile you shared from that you shared their post and it also shows that you’re not all about yourself! The Instagram algorithm actually looks for this and gives preference to profiles that "share the love."

User-Generated Content

This method requires a little bit of research. It's a great way to provide content to your followers if you don't have a lot of original content. To begin, search for a post on Instagram, preferably a high-res photo, and save it to your mobile device or computer. From there, post it on your IG profile and in the description, provide your own original copy, but tag the profile whom you got the photo from.

Communicate With Followers

The Instagram algorithm also gives priority to this. Every time you get a new follower, take a few minutes to follow them back if they align with your brand. You can also send them a direct message thanking them for following you. The simple act of sending a short message shows the algorithm that you’re engaged with your audience.


Don't get overwhelmed by the task of increasing your IG following. Using the right techniques can easily increase your following. Make sure you’re targeting the right audience, be creative, and have some fun!

Youtube | Crello | Canva | Preview App | VSCO App | Lightroom Mobile | Hootsuite | Buffer | Creator Studio | Fastory | Captiona | Storyheap | Story Slicer | ADVAN Social Media Management

At ADVAN, we understand that the digital world is always evolving. It’s important to stay on top of trends if you want to remain relevant. While you may be wearing many hats as a marketer, these free apps can help make your job easier.


YouTube is the largest video-sharing platform in the world with more than 1.8 billion monthly users. You can share videos, music, and live streaming content across the Internet with YouTube. You can also optimize your YouTube videos to increase viewers, subscribers, and improve your video rankings.


Looking to create beautiful images and animations for free? Crello offers pre-made templates for Instagram, Facebook, YouTube, and more.


Canva is a platform where you can create posters, flyers, logos, and more – all for free. There are also templates that are easy to edit and make your own. It’s fun and free, so go download it now!

Preview App

Preview is an Instagram app used for rearranging images prior to posting them to a feed. That way, you can see what your feed layout will look like when a user visits your account, prior to posting.


VSCO is a photo editing app that includes presets and filters. It’s free, but you can subscribe for $19.99 to gain access to more than 130 filters.

Lightroom Mobile

Lightroom Mobile is an Adobe app that allows you to make your Instagram photos look professional. The good news is that you don’t need to be a graphic designer to use the app – and it’s free!


Hootsuite has remained popular over the past few years for a reason. The platform makes it easy for you to schedule posts to all of your social media channels. You can also manage more than one account – all for free!


Buffer has fewer features than Hootsuite but also allows you to post to your social media accounts, engage with your audience, and view analytics.

Creator Studio

Creator Studio allows you to manage your Facebook and Instagram posts all in one place. Utilize this free app to measure, monitor, and track your content and analytics.


Create branded content for Instagram, Snapchat, Twitter, and Facebook stories. You can also create games, quizzes, surveys, videos, and more!


Add captions to your Instagram and Snapchat posts with Captiona. Not feeling creative? Just enter keywords that describe your image and Captiona will generate related captions.


Want to view your Instagram and Snapchat analytics in one central place? Create a dashboard with Storyheap and view engagement metrics all in one place. Plus, you can create and edit stories right on the dashboard too.

Story Slicer

Story Slicer lets you edit videos for Instagram, Whatsapp, or Facebook. Edit the size of an existing video or shoot directly on Story Slicer. As a bonus, there’s no watermark on the videos to distract users.

ADVAN Social Media Management

ADVAN's social media marketers are always up on the trends. If you're looking for more ideas for your social media strategy, contact our team of social media experts today!

Encourage Employees to Share | Keep Employees Informed | Support Team Engagement | Make it Easy

Are you wondering how to get your employees more engaged? You are not alone! The ADVAN team shares some ways to encourage your employees to share LinkedIn content below.

Why Encourage Employees to Share?

Employees and companies alike can benefit from getting involved with LinkedIn marketing. It allows you to expand your reach and engagement with customers and prospects on LinkedIn. Statistics show that people are 8 times more likely to engage with content shared by an employee than by a brand or company.

Keep Employees Informed

Encourage your team to like, comment on, and share your LinkedIn posts to increase engagement. And while you’re at it, be sure to reiterate how effective these engagements can be. Share your social media goals to get everyone on board. Let them know how many followers your company page currently has, how many employees have shared/liked/commented, and how many connections all employees have collectively.

Here are a few ways you can support your team to increase engagement.

Activate Linkedin Employee Notifications | Utilize Teammate Features | Work With Employee Content | Return The Favor


There is a LinkedIn feature that allows you to let your employees know when a company page updated has been made. The employee must be linked to your company page from their profile in order to receive a notification. When you post an update, just click the “Notify Employees” button to let them know.


Similar to activating the Employee Notifications, anyone you want to add as a teammate must have linked to your company page from their profile. This is a feature that LinkedIn just rolled out and will be making updates to in the future. The Teammate feature will allow employees to see LinkedIn updates from current team members. You can implement notifications such as birthdays, work anniversaries, shares, posts, and more.

It’s important to note that any teammate who no longer works for your company will be removed from your current teammates.


In order for your company page to reflect your culture, you’ll need help from your employees. It’s a good idea to implement an internal process for collecting this type of content. Share your social media strategy with your team so that everyone is on the same page as far as your goals. Be sure to share your LinkedIn performance metrics with your team as well to encourage them to keep submitting content.


Support your team members in return by helping them create their own content for LinkedIn, by creating posts that can be shared by teammates.

While some employees may use social media on a regular basis, others may be novices. To start, ask your employees some of these questions:

  • What recent industry news can you share?
  • What event(s) do you have on your upcoming calendar?
  • What are you inspired by?

Also, be sure to provide “how-to” documentation for posting on LinkedIn, as some employees may be newer to it than others.

Make it Easy for Your Employees

The easier you make it for your employees to support your LinkedIn initiatives, the better. By getting your team involved in not only your social media marketing plan but also your overall goals, as well as metrics, you’re creating reasons for them to invest in your company.

Looking for additional methods for increasing your LinkedIn engagement? Contact ADVAN’s social media marketing experts today!

Grow your Business and Brand with ADVAN Social Media Marketing

Social Media Research | Social Media Branding | Social Media Targeting and Remarketing | Monthly Analysis

Choosing ADVAN as your social media marketing partner means you'll have access to a team of digital marketing experts. With over 25-years of experience in the industry, we can leverage powerful software applications, analytical data, and influencers to improve your online presence. Our digital marketing experts will analyze the data and develop a strategy to push your brand past the competition.

ADVAN offers two levels of social media management; one where our team develops a social media marketing strategy for your team to implement, and one where we fully manage your social media platform(s). We’ll ensure you’re utilizing social media best practices to get the most from the algorithms.

Social Media Research

Our process begins with a high-level analysis of your current social media footprint. Once our initial, high-level analysis is complete, we'll begin to look in-depth at your current strategy, reach, and engagement. Included in our analysis is the research of your direct competitors as well as hashtag keyword research.

We collect and analyze data from multiple sources and present that data into an easy-to-read format. We then develop a content calendar with what we’re going to post, what day and time we’re going to post it, and what platforms we plan to post on.

Social Media Branding

It's important that you have consistent branding across all platforms, and the ADVAN team can help you get there; from your website to your social media outlets. Cohesive brand messaging has a greater impact on your reach, customer engagement, and conversion rates.

Social Media Targeting and Remarketing

As your audience grows through our social media marketing process, you'll want to keep them engaged so they hopefully return. We'll determine whom to target based on additional research, including analytics of the most successful posts.

Once we've determined what made some posts more successful, we'll take that data and target those specific metrics in order to expand the reach of your business and brand across all platforms.

Monthly Analysis

Monitoring progress and success is key to any social media strategy. You'll receive a monthly social media report from the ADVAN team in an easy-to-read format. The report will detail everything we've posted, the results of those posts, and recommendations for continued success.

What do our social media management services include?

  • Social media account branding
  • Strategy development and planning
  • Content creation and publishing
  • Keyword & hashtag research
  • Consulting and education
  • Competitive market research and analysis

Want to learn more? Contact ADVAN today to elevate your social media marketing strategy and grow your business.

ADVAN is a team of talented designers, SEO experts, and marketing specialists who can help you reach your business goals. We keep a cost-effective focus on marketing and increase the number of quotes in your sales pipeline. 
Our Locations

Design Studio: (330) 688-1324 • 3926 Clock Pointe Trail, Suite 103 • Stow, Ohio 44224
Akron Office: 12 E. Exchange Street, Akron, Ohio 44308
Cleveland Office: 50 Public Square, Suite 200 • Cleveland, Ohio 44113

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