How to Use Your LinkedIn Company Page as a Digital Marketing Tool

Shaping Your Brands LinkedIn Presence | Contact ADVAN

LinkedIn has changed the way we handle professional networking, the hiring process, and more. Some social media platforms like Facebook or Instagram can limit certain brands when it comes to organic connections, but LinkedIn can provide the ideal solution.

Do you have a LinkedIn company profile? If so, are you truly using it to its full potential as a marketing tool? In this article, you'll learn how you can leverage the power of your company's LinkedIn profile to keep your business growing.

Shaping Your Brand’s LinkedIn Presence

Before you can expand your brand’s reach on LinkedIn, you'll need to set up your company profile. Fill in all relevant form fields to provide your connections with as much information as possible. Take the time to choose a memorable profile picture and background image to make a lasting impression on your connections.

Work with your team to define your goals and target audience. For example, are you using LinkedIn as a platform to attract potential employees?

The key to brand visibility on LinkedIn is consistent posting. Whether your posts center around company culture or inspirational quotes, consistent posting will help your company profile become influential on LinkedIn.

In addition to more traditional posts, video content will help you to expand your reach. Video content is more popular than ever today and more likely to grab the attention of potential connections than text-based content.

Don't forget to bring your employees on board as you work to expand your LinkedIn reach. Let your team members know what you're doing as well as the goals you set, so they can join in on reaching them.

Taking control of your LinkedIn company page and other facets of your social media presence mean you're taking a proactive approach to your business growth. If you're ready to take the next step toward stronger connections with your customers, reach out to the ADVAN team today. We'll work closely with your team to develop a social media marketing plan specific to your target audience.

About ADVAN | A Creative Team of Digital Marketing and Design Professionals

For nearly twenty years, ADVAN Design has been a force for growth for companies across a diverse range of industries. Our team provides excellence in both digital and traditional marketing for client businesses in the Northeast Ohio community and far beyond.

Businesses count on ADVAN for premier search engine optimization (SEO) strategies, website design services, social media marketing (SMM) campaigns, and more. To learn more about how you and your team could use social media to your advantage, reach out to the creative team from ADVAN today.

Grow your Business and Brand with ADVAN Social Media Marketing

Social Media Research | Social Media Branding | Social Media Targeting and Remarketing | Monthly Analysis

Choosing ADVAN as your social media marketing partner means you'll have access to a team of digital marketing experts. With over 25-years of experience in the industry, we can leverage powerful software applications, analytical data, and influencers to improve your online presence. Our digital marketing experts will analyze the data and develop a strategy to push your brand past the competition.

ADVAN offers two levels of social media management; one where our team develops a social media marketing strategy for your team to implement, and one where we fully manage your social media platform(s). We’ll ensure you’re utilizing social media best practices to get the most from the algorithms.

Social Media Research

Our process begins with a high-level analysis of your current social media footprint. Once our initial, high-level analysis is complete, we'll begin to look in-depth at your current strategy, reach, and engagement. Included in our analysis is the research of your direct competitors as well as hashtag keyword research.

We collect and analyze data from multiple sources and present that data into an easy-to-read format. We then develop a content calendar with what we’re going to post, what day and time we’re going to post it, and what platforms we plan to post on.

Social Media Branding

It's important that you have consistent branding across all platforms, and the ADVAN team can help you get there; from your website to your social media outlets. Cohesive brand messaging has a greater impact on your reach, customer engagement, and conversion rates.

Social Media Targeting and Remarketing

As your audience grows through our social media marketing process, you'll want to keep them engaged so they hopefully return. We'll determine whom to target based on additional research, including analytics of the most successful posts.

Once we've determined what made some posts more successful, we'll take that data and target those specific metrics in order to expand the reach of your business and brand across all platforms.

Monthly Analysis

Monitoring progress and success is key to any social media strategy. You'll receive a monthly social media report from the ADVAN team in an easy-to-read format. The report will detail everything we've posted, the results of those posts, and recommendations for continued success.

What do our social media management services include?

  • Social media account branding
  • Strategy development and planning
  • Content creation and publishing
  • Keyword & hashtag research
  • Consulting and education
  • Competitive market research and analysis

Want to learn more? Contact ADVAN today to elevate your social media marketing strategy and grow your business.

ADVAN is a team of talented designers, SEO experts, and marketing specialists who can help you reach your business goals. We keep a cost-effective focus on marketing and increase the number of quotes in your sales pipeline. 
Our Locations

Design Studio: (330) 688-1324 • 3926 Clock Pointe Trail, Suite 103 • Stow, Ohio 44224
Akron Office: 12 E. Exchange Street, Akron, Ohio 44308
Cleveland Office: 50 Public Square, Suite 200 • Cleveland, Ohio 44113

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