An Accelerated Mobile Page (AMP), designed by Google and Twitter, is designed to make mobile pages faster. And that’s a good thing – according to Neil Patel, around 40% of users will abandon a web page that takes over 3 seconds to load. AMPs cut download time between 15-85% in initial tests. To summarize, AMP-optimized pages rank better and faster, not to mention converting your visitors into customers.
The AMP plug-in can render your site’s mobile pages faster by leveraging stripped down HTML files that create faster, mobile-friendly copies of your webpages. Because the HTML is stripped down, keep in mind that no forms are allowed on AMP plug-in pages, and custom fonts should be specially loaded. While there are some limitations, the most important factors here are speed and readability.
If you’re looking to implement AMPs for your website, make sure you’re aware of these standards:
AMPs are truly powerful and can help you meet Google’s standards for site speed. Plus, AMP is surprisingly easy to implement on many common content management systems (CMS), like WordPress. To learn more about AMPs and how to increase your website speed, contact ADVAN today.
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