Youtube | Crello | Canva | Preview App | VSCO App | Lightroom Mobile | Hootsuite | Buffer | Creator Studio | Fastory | Captiona | Storyheap | Story Slicer | ADVAN Social Media Management

At ADVAN, we understand that the digital world is always evolving. It’s important to stay on top of trends if you want to remain relevant. While you may be wearing many hats as a marketer, these free apps can help make your job easier.

YouTube

YouTube is the largest video-sharing platform in the world with more than 1.8 billion monthly users. You can share videos, music, and live streaming content across the Internet with YouTube. You can also optimize your YouTube videos to increase viewers, subscribers, and improve your video rankings.

Crello

Looking to create beautiful images and animations for free? Crello offers pre-made templates for Instagram, Facebook, YouTube, and more.

Canva

Canva is a platform where you can create posters, flyers, logos, and more – all for free. There are also templates that are easy to edit and make your own. It’s fun and free, so go download it now!

Preview App

Preview is an Instagram app used for rearranging images prior to posting them to a feed. That way, you can see what your feed layout will look like when a user visits your account, prior to posting.

VSCO App

VSCO is a photo editing app that includes presets and filters. It’s free, but you can subscribe for $19.99 to gain access to more than 130 filters.

Lightroom Mobile

Lightroom Mobile is an Adobe app that allows you to make your Instagram photos look professional. The good news is that you don’t need to be a graphic designer to use the app – and it’s free!

Hootsuite

Hootsuite has remained popular over the past few years for a reason. The platform makes it easy for you to schedule posts to all of your social media channels. You can also manage more than one account – all for free!

Buffer

Buffer has fewer features than Hootsuite but also allows you to post to your social media accounts, engage with your audience, and view analytics.

Creator Studio

Creator Studio allows you to manage your Facebook and Instagram posts all in one place. Utilize this free app to measure, monitor, and track your content and analytics.

Fastory

Create branded content for Instagram, Snapchat, Twitter, and Facebook stories. You can also create games, quizzes, surveys, videos, and more!

Captiona

Add captions to your Instagram and Snapchat posts with Captiona. Not feeling creative? Just enter keywords that describe your image and Captiona will generate related captions.

Storyheap

Want to view your Instagram and Snapchat analytics in one central place? Create a dashboard with Storyheap and view engagement metrics all in one place. Plus, you can create and edit stories right on the dashboard too.

Story Slicer

Story Slicer lets you edit videos for Instagram, Whatsapp, or Facebook. Edit the size of an existing video or shoot directly on Story Slicer. As a bonus, there’s no watermark on the videos to distract users.

ADVAN Social Media Management

ADVAN's social media marketers are always up on the trends. If you're looking for more ideas for your social media strategy, contact our team of social media experts today!

Encourage Employees to Share | Keep Employees Informed | Support Team Engagement | Make it Easy

Are you wondering how to get your employees more engaged? You are not alone! The ADVAN team shares some ways to encourage your employees to share LinkedIn content below.

Why Encourage Employees to Share?

Employees and companies alike can benefit from getting involved with LinkedIn marketing. It allows you to expand your reach and engagement with customers and prospects on LinkedIn. Statistics show that people are 8 times more likely to engage with content shared by an employee than by a brand or company.

Keep Employees Informed

Encourage your team to like, comment on, and share your LinkedIn posts to increase engagement. And while you’re at it, be sure to reiterate how effective these engagements can be. Share your social media goals to get everyone on board. Let them know how many followers your company page currently has, how many employees have shared/liked/commented, and how many connections all employees have collectively.

Here are a few ways you can support your team to increase engagement.

Activate Linkedin Employee Notifications | Utilize Teammate Features | Work With Employee Content | Return The Favor

1. ACTIVATE LINKEDIN EMPLOYEE NOTIFICATIONS

There is a LinkedIn feature that allows you to let your employees know when a company page updated has been made. The employee must be linked to your company page from their profile in order to receive a notification. When you post an update, just click the “Notify Employees” button to let them know.

2. UTILIZE TEAMMATES FEATURE

Similar to activating the Employee Notifications, anyone you want to add as a teammate must have linked to your company page from their profile. This is a feature that LinkedIn just rolled out and will be making updates to in the future. The Teammate feature will allow employees to see LinkedIn updates from current team members. You can implement notifications such as birthdays, work anniversaries, shares, posts, and more.

It’s important to note that any teammate who no longer works for your company will be removed from your current teammates.

3. WORK WITH EMPLOYEES FOR CONTENT

In order for your company page to reflect your culture, you’ll need help from your employees. It’s a good idea to implement an internal process for collecting this type of content. Share your social media strategy with your team so that everyone is on the same page as far as your goals. Be sure to share your LinkedIn performance metrics with your team as well to encourage them to keep submitting content.

4. RETURN THE FAVOR

Support your team members in return by helping them create their own content for LinkedIn, by creating posts that can be shared by teammates.

While some employees may use social media on a regular basis, others may be novices. To start, ask your employees some of these questions:

  • What recent industry news can you share?
  • What event(s) do you have on your upcoming calendar?
  • What are you inspired by?

Also, be sure to provide “how-to” documentation for posting on LinkedIn, as some employees may be newer to it than others.

Make it Easy for Your Employees

The easier you make it for your employees to support your LinkedIn initiatives, the better. By getting your team involved in not only your social media marketing plan but also your overall goals, as well as metrics, you’re creating reasons for them to invest in your company.

Looking for additional methods for increasing your LinkedIn engagement? Contact ADVAN’s social media marketing experts today!

ADVAN is a team of talented designers, SEO experts, and marketing specialists who can help you reach your business goals. We keep a cost-effective focus on marketing and increase the number of quotes in your sales pipeline. 
Our Locations

Design Studio: (330) 688-1324 • 3926 Clock Pointe Trail, Suite 103 • Stow, Ohio 44224
Akron Office: 12 E. Exchange Street, Akron, Ohio 44308
Cleveland Office: 50 Public Square, Suite 200 • Cleveland, Ohio 44113

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