Focus on Authenticity | Keep the Variety Going | Engage Your Audience | Be Mindful of Your Links | Maintain a Storytelling Approach | Search for True Engagement | Contact ADVAN

Need Instagram tips? Have you been considering adding an Instagram presence to your B2B company's digital marketing strategy? When you and your team take the time to establish connections with the photo-sharing app, you can connect with both current and potential customers like never before. Connect with ADVAN for more Instagram tips and see below to learn more.

Focus on Authenticity

Using stock photos can be a convenient way to establish a social media presence quickly. However, you and your team will need to keep the focus on real-time content to truly establish an authentic voice. In all, you should use your Instagram account as a lens through which current and potential customers can view your company culture and learn about the personalities behind your brand.

You can add a human element to your brand through real-time videos on Instagram Live or short video posts. These unfiltered posts add value to your brand and establish genuine connections, as a result. When you highlight the real people and the real stories that fuel your brand, you set your brand apart from your competition.

Keep the Variety Going

Instagram has become notable for providing the convenience of posting a wide variety of pictures and videos directly from smartphones. Users simply open the app, tap the add icon, and choose photos and videos from their libraries for publishing. It really is that simple!

The convenience of posting videos and pictures so quickly and easily minimizes the time users spend editing content before publishing. As a result, app users can maintain authenticity across an Instagram presence. When you combine different types of content, you attract a diverse set of audiences as you highlight different facets of your brand.

While it may be convenient to customize and schedule content ahead of time, you should not rely solely on that content to boost your brand. It is critical to incorporate daily content that paints a true picture of your team and your brand. Did someone in the office do something to get everyone laughing? Find a way to incorporate the moment on social media.

Engage with Your Audience

Of all Instagram tips, this one may be the most critical. Just as it is important to post original content regularly, it is also critical to engage with other Instagram users. In fact, Instagram's algorithm accounts for users' interactions with other profiles to determine rankings in the Instagram feed. Overall, engagement builds value and indicates to the Instagram algorithm that your profile should rank higher in the feed than profiles that do not engage as often. With this in mind, it is important to reply to commenters with real responses, not just an emoji!

Try to stick to a minimum of 3 to 4 words. This indicates that your profile is not a bot, but a legitimate Instagram account with something to share. It can often be helpful to consult other accounts from brands in your industry. Like their posts, comment and participate in conversations. When you engage with other Instagram users, you are not only likely to receive responses to comments, but also likely to get follows and shares.

Be Mindful of Your Links

Your Instagram bio is the perfect spot to link to websites or other profiles. You can use the space to link to your main website page, your newest blog post, or a link service like Linktree. Linktree allows you to customize a single link that links to a page with your branding and a list of links for your readers' use.

Instagram Stories can be useful for linking away from the Instagram app. However, such content only lasts for 24 hours before disappearing.


Maintain a Storytelling Approach

Keeping a storytelling focus is critical to constructing an authentic presence on the Instagram app. Maintaining this emphasis will attract more people to your brand and lead them to engage with your profile. When there is a genuine story behind your content, you have the power to elevate your business by setting your profile apart. Overall, keeping this focus allows you to stand out among your competition.

Using Instagram Stories is an especially effective way to get your brand's story out there. You can use video or multiple pictures to construct a content montage for your followers to view. An Instagram Story can create connections between you and your audience and provide a visual experience.

Search for True Engagement

While you and your team definitely want to see your like and follower counts rise, these metrics do not provide a clear indication of your brand's reach in your field. However, it is critical to look for proof of true engagement, such as comments and shares. These two metrics provide a clearer indication of how well a brand is doing on the Instagram platform.

While Instagram has been popular among B2C brands, it has grown to become a useful tool for B2B businesses as well. When utilized correctly, it will offer your business great potential and growth. If you want to strengthen connections with existing customers and form relationships with new ones, then Instagram could provide the ideal solution for your brand.

For Instagram tips, logo design expertise and more, you can count on the marketers and designers from ADVAN.


Start An IGTV Series | Create Longer Post Captions | Your IG Profile as a Homepage | Utilize Videos | Share Team Photos | Promote IG Content | Share Content | User Generated Content | Communicate with Followers | Watch Your IG Following Grow

Instagram is a competitive place to grow your following, with over 1 billion monthly users. Fortunately, the ADVAN team has some tips on how to make your business stand and get more Instagram followers.

Start an IGTV Series

More and more businesses are starting to use Instagram video as the medium increases in popularity. To be successful in the IGTV realm, develop a repetitive style and theme so users know what to expect. Try to think about it from your audience’s point of view and what they want to learn more about. A benefit of IGTV is that you can shoot and edit your own videos without a large budget.

Create Longer Post Captions

Instagram allows you to write long-form captions, which gives your audience the opportunity to learn more about your business, mission, and goals. Sharing information with your audience creates a stronger relationship. Share “behind the scenes” videos or images to engage your followers, old and new.

Think of Your IG Profile as a Homepage

Just like your website homepage, your IG profile is an opportunity to make a first impression on users. Your audience has a short attention span and makes the decision to follow your profile in an instant. Make sure you have an attention-grabbing profile photo, interesting bio, and active stories. Whether you’re using IG stories, videos, or posts, be sure your branding is strong and consistent across all areas.

Utilize Videos

Videos are more popular than ever and audiences are engaging with this type of content on the Instagram platform. Videos also tend to gain more traction on IG feeds, which means the ability to gain more followers. Video is essential to growing your IG following -- so don’t skip this important part of your social media strategy.

Share Team Photos

Posting photos of your team "behind the scenes" makes the brand more personable and relatable. People want to know about the hard-working team behind the business, just as much as they want to know about what you have to offer. If you have a team who is willing to go public on social media, ask them to post and share content on your IG account about company culture, future plans, and more. As a bonus, this can also help attract potential new employees if you’re looking.

Promote IG Content on Other Social Media Platforms

If you have a company profile on Instagram, you probably use other social media accounts like Facebook,  LinkedIn, and Twitter also. Share your Instagram page on these additional channels to lead your audience to your IG page. In addition, you can add an Instagram feed to your website in order to promote content there.

Share Content

Using a mobile app such as Repost allows you to repost content on your IG profile from another account, similar to sharing a post on Facebook. This signals to the profile you shared from that you shared their post and it also shows that you’re not all about yourself! The Instagram algorithm actually looks for this and gives preference to profiles that "share the love."

User-Generated Content

This method requires a little bit of research. It's a great way to provide content to your followers if you don't have a lot of original content. To begin, search for a post on Instagram, preferably a high-res photo, and save it to your mobile device or computer. From there, post it on your IG profile and in the description, provide your own original copy, but tag the profile whom you got the photo from.

Communicate With Followers

The Instagram algorithm also gives priority to this. Every time you get a new follower, take a few minutes to follow them back if they align with your brand. You can also send them a direct message thanking them for following you. The simple act of sending a short message shows the algorithm that you’re engaged with your audience.


Don't get overwhelmed by the task of increasing your IG following. Using the right techniques can easily increase your following. Make sure you’re targeting the right audience, be creative, and have some fun!

ADVAN is a team of talented designers, SEO experts, and marketing specialists who can help you reach your business goals. We keep a cost-effective focus on marketing and increase the number of quotes in your sales pipeline. 
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