First Impressions Are Important | Trust is Key | It's Not Just About a Good Idea | Lifetime Use | Increase ROI | Contact ADVAN

A logo represents your brand. It says a lot about who you are, which is why you should hire a professional graphic designer to create yours. A professional graphic designer or advertising agency should have an online portfolio of past work so that you can check out the work they’ve done previously. Before you design your logo, learn why investing in professional logo design is important for your brand.

First Impressions Are Important

A well-designed logo can actually make potential customers more likely to do business with you. Keep in mind that a logo is the first form of branding that a customer may see. If your logo design is pixelated or poorly designed, your audience could perceive you as a low-budget business. Hiring a professional graphic designer or agency ensures that your logo design represents your brand accurately.

Trust is Key

A strong brand identity can reinforce customer loyalty and inspire new customers to take a chance on your product or services. The graphic designer or agency you work with should perform research to find logos from other businesses in your industry to determine what will work for your brand. They should also have the necessary experience in creating logos that convey credibility and trust.

It's Not Just About a Good Idea

A professional designer will consider things like brand mission, values, target audience(s), color selection, balance, and more when designing your logo. It’s not just about a good idea. Consider how your logo design will be applied across all marketing materials, such as print ads, your website, business cards, etc.

A Lifetime of Use

Investing in a professional designer or agency means you’ll end up with a logo you can continue to use well into the future. You won’t need to redesign your logo in 2 or 3 years, because the design will be sufficiently solid. Having a well-designed logo will create a well-built branding foundation for your business.

Increase Your ROI

Hiring a professional logo designer can carry some upfront costs, but it will pay off as a long-term investment. A professionally designed logo gives your brand credibility, which means you’ll attract the type of customers you want to reach. Your brand loyal customers will refer their friends and family, which means you’ll see an increase in new and returning customers.

ADVAN Logo Design

Are you ready to create a logo for your business? Contact ADVAN’s team of professional graphic designers today to start building your brand identity.

When starting out in the graphic design world, there are a lot of things to learn. You need to have training in Photoshop, InDesign, and Illustrator, as well as stay up to date on the latest design trends. At ADVAN, our team of graphic designers put together some tips we wish we would’ve known as beginners on our graphic design career journey.

Graphic Design Tips and Tricks

  1. Follow industry influencers. Following and engaging with industry influencers can help you get more familiar with the online design world and learn more tips on how to get started in the graphic design world. They can also help you get more familiar with relevant terminology so you’re not lost when it comes to industry speak.
  2. Collect a catalog of inspirational work. If you're looking to enter the design world, you need to start collecting work you find successful. This will help you identify design trends, as well as your own personal design preferences. Use profile sites like Dribble and Behance to view high-quality work from top designers.
  3. Break down the process. When it comes down to it, all designs start with simple shapes. Understanding the design process can help you comprehend the necessary steps to produce the final piece. If you’re more experienced, you can probably identify which tools were used or which design aspect was created first. If you aren’t sure, take a guess! It’s better to try than to do nothing at all.
  4. Recreate your favorite pieces. Obviously, we don’t mean that you should rip off someone else’s work and try to pass it off as your own. What we mean is that recreating your favorite design(s) can help you better understand the technique used to achieve the final work. Even if your version doesn’t turn out exactly like the original piece, you’ll have gone through the process of creating something new. And that is a win!
  5. Use white space. Negative space, or white space, is the space not occupied by any element. You want your design piece to include enough active space as well as negative space. It’s all about balance. While there isn’t a rule as to how much negative space you need in your design, including white space, will eventually become as natural to you.
  6. Take criticism. When we first start designing, the last thing we want to do is be criticized by our peers or mentors, but it is actually crucial to your success as a graphic designer. Criticism allows us to share our own ideas with others and gives us the opportunity to incorporate those ideas into our work. Becoming part of an online community where others can comment on your work is a good way to get used to criticism of your work.
  7. Be passionate. This one shouldn't be hard for you to do. A passion project can allow you to teach yourself the graphic design process and advance your design skills. Start with something simple like redesigning your resume or creating a logo for your friend’s business. Working on something because you want to and not because you have to can help you stay motivated.

Whether you use these tips or not, it's important to just keep putting one foot in front of the other. Keep in mind that even your favorite designers were once new too! Design is a continual process, so remember to be open to new ideas and be willing to receive constructive criticism.

Logo Design | Advertising | Web Design | Sales Collateral | Packaging Design | How ADVAN Can Help

Graphic design is crucial to visually communicate your product or service’s features, benefits, and USP (unique selling proposition). To create a cohesive brand and improve customer recognition, you need to carry the same look and feel across all marketing materials. Learn how to successfully convey your brand messaging so that customers fully understand why they should choose your business over the competition.

Logo Design

A modern and simple logo design establishes your company’s credibility and creates brand recognition across your marketing materials. A logo is how you represent your brand, so it’s important to work with professional graphic designers who understand elements like font choice and color theory. Your logo will likely appear on all marketing materials, so make sure it’s professional and something you’re proud to share!


Be sure your ad has attention-grabbing imagery, strong graphic elements, and at least one call-to-action. Work with an experienced graphic designer or agency to be sure you receive a professional and expertly crafted advertisement.

Website Design

A website is your #1 marketing tool and will be the first place many people experience your brand. Your website should be used to funnel prospects through to the main call-to-action, like calling you or submitting a contact form. Consider functionality items like page load time, image optimization, and overall speed. A clean, modern website design, as well as an exceptional user experience, can position you ahead of the competition and increase the number of leads you receive.

Sales Collateral

Brochures, sell sheets, and catalogs don't have to be boring. There are many things you can do to make print collateral exciting, from using innovative folding to trying new print materials. Fun infographics, icons, and an engaging copy can make your print collateral stand out.

Packaging Design

Consumers gravitate toward product packaging that is uniquely designed to grab their attention. Your packaging should be developed by professional graphic designers that understand the importance of branding and all visual elements. Use packaging to convince shoppers that they can't leave the store without buying your product!

How ADVAN Can Help

With 25+ years' experience in a wide range of design products and styles, the ADVAN team will create engaging designs that make an impact. With affordable rates and 24-hour design service available, we can help you meet your business goals. To learn more about quick turnaround designs from our agency-level graphic designers, visit

Benefits of Print Ads | Graphic Design Services | Better marketing results with the best graphic designers in the area

Even though we live in a digital world, print advertising is not dead! It's still effective, and people interact with print ads differently than digital ads. Print marketing materials, such as brochures, allow you to reach ideal potential customers. A campaign that utilizes print advertising in conjunction with digital marketing can produce amazing results.

Benefits of print ads

  • Driving action - 65% of readers take some form of action after viewing a newspaper ad, according to Nielson Global Trust.
  • Targeted marketing - Target consumers based on their age, common interests, profession, and more.
  • Cost-effective - Use targeted print advertising to reach your specific audience cost-effectively.
  • Engagement - Consumers are more focused on print materials than those surfing the internet.
  • High recall - Consumers are more likely to remember your message due to higher engagement.
  • Pass-alongs - Print materials like direct mailers lend themselves to being shared with others.
  • Trust - Print materials allow people to read and reread all information given to them, which can increase credibility and trust.

ADVAN has created marketing materials for 200+ companies working across different industries in the Cleveland – Akron areas. These industries include Real Estate, Industrial Manufacturing, Hospitality, and Technology—to name a few. We know the best way to reach your target audience and can advise on what will work for your business. In short, our past experience can help you achieve success.

From logo design and branding to trade show graphics and direct mailers— we’ve designed it all.

Graphic Design Services

Creative Logo Design & Business Cards | Brochures, Catalogs & Marketing Materials | Direct Mail | Flyer Design | Letterhead | Posters | Annual Report Design | Vehicle Wraps

  • Logo Design
  • Business Card Design
  • Letterhead
  • Flyer Design
  • Direct Mail
  • Brochure Design
  • Posters
  • Vehicle Wraps
  • Rack Cards
  • Sell Sheets
  • Catalogs
  • Annual Report Design
  • Postcard Design
  • Print Advertising
  • Billboards
  • Display Advertising
  • Promotions

Creative Logo Design & Business Cards

The ADVAN team can create a look that defines your company. We can develop a look that transforms your company into a power brand.

Brochures, Catalogs, and Marketing Materials

We are a full-service agency with over 25 years of marketing and graphic design experience. Work with our team to carry your new website look and branding across all of your marketing materials, from catalogs and brochures to posters and vehicle wraps.

Direct Mail

Direct mail advertising is cost-effective as it allows you to reach thousands of potential customers that match the demographics of your target market. At ADVAN, our direct mailers are designed to catch the eye of the recipient. Direct mail is a great marketing material for promoting events, sales, announcements, and more.

Flyer Design

Our design team will create strategically focused flyers to get you results. Flyers can be used to communicate your message in a visually appealing, powerful way. They can be used for announcements, promotions, product features, and more. Full-color printed flyers will create even more engagement and help you stand out.


Your letterhead is probably the first thing a prospective client will see, so a beautiful, memorable design is a great way to enhance your brand. Your letterhead should clearly convey who the correspondence is from.


Posters are a great way to convey one key message. A simple but creative poster design should draw your audience in and convey your message quickly. Our graphic designers will use beautiful graphics along with the appropriate typography to create a poster that effectively conveys your message.

Annual Report Design

The ADVAN team can undertake your annual report project from start to finish, which can save you time and money. We'll provide the visuals and content so you can take the time to focus on the important parts of your business. The ADVAN team has experience in creating annual reports to effectively communicate key messages.

Vehicle Wraps

Get noticed with eye-catching vehicle graphics. A vehicle wrap can help you stand out as you drive around and create an impression on your local community. The ADVAN team creates high-resolution graphics that are guaranteed to excite your audience.

Better marketing results with the best graphic designers in the area

Above all, our designs make an impact and get results. Our portfolio showcases a wide range of design products and styles we have undertaken in the past.

What’s more, is we get things done on-time. Many small projects can be completed within hours. Deadlines don’t scare us, and we never sacrifice quality. In addition, 24-hour design services are available in a pinch.

However, don’t take our word for it: check out our client reviews on Google! We believe in clear and consistent communication because we want exactly what you want. As a client, you should be able to express your opinion without reservation. Whenever a new idea comes to you, we’ll be ready to listen.

ADVAN is a team of talented designers, SEO experts, and marketing specialists who can help you reach your business goals. We keep a cost-effective focus on marketing and increase the number of quotes in your sales pipeline. 
Our Locations

Design Studio: (330) 688-1324 • 3926 Clock Pointe Trail, Suite 103 • Stow, Ohio 44224
Akron Office: 12 E. Exchange Street, Akron, Ohio 44308
Cleveland Office: 50 Public Square, Suite 200 • Cleveland, Ohio 44113

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram