Optimize your Google My Business with these steps

It’s beneficial to set up your FREE Google My Business (GMB) account so that users can find you when they are searching for your products or services. Google’s local search results display a list of local businesses nearby before the user sees any other search results. Make sure you optimize your listing so that you appear in the top 3 listings, as the majority of users won’t even scroll further down than that.

Follow these steps to optimize your GMB listing:

  1. Set up your listing – Claim your business listing to get started. Fill out every field and ensure that the information is accurate.
  2. Select a category – Choosing a category helps Google determine which searches your listing is relevant to. Choose the most specific category possible to improve your chances of appearing in the top results.
  3. Add photos – Images make your listing stand out and give users an idea of what to expect. Make sure your photos are high quality, as they represent your business.
  4. Use consistent information – Define a standard way in which to display your address and phone number. Make sure your listings match the information provided on your other marketing materials.
  5. Use a local phone number – Having a local area code signals to Google that you are a local business.
  6. Verify your listing – Google requires you to verify your listing once you’ve submitted your information. Verify your listing by mail if you can, as it signals to Google that you have a physical address and are not a false listing. This usually takes less than a week and is vital to your listing’s visibility.
  7. Avoid suspension – You can be suspended by Google for offenses like keyword stuffing, having multiple listings for the same location, using a URL that redirects, and more. Avoid these pitfalls to stay on Google’s good side.
  8. Get reviews – Send a Google review link to your customers asking them to review your business. The more positive reviews you have, the higher your listing’s optimization.

Stay in front of customers with GMB

Although it may take some effort, the results of optimizing your listing can be big. When a user is searching for a product or service you offer, you want to appear in the top three listings to get in front of them. So take these steps to optimize your GMB listing today!

Questions? Contact the digital marketing experts at ADVAN Design to learn more about optimizing your GMB.

Google is King

Millions of people around the world use Google searches to answer their questions. Websites at the top of the search results pages get the benefits of high-volume traffic that other websites miss. Everyone wants to be on the first page of Google search results. That's because 75% of users never even scroll past the first page when looking through the search results! The ADVAN team understands that a strong SEO foundation and ongoing strategy can get you to the top of the search results page and drive inbound traffic to grow your business.

SEO Strategy

In order to move up in the search rankings, you'll need to start by building a solid SEO strategy, then implement it effectively. Be ready to make adjustments at any time based on the results you're getting. With the right SEO strategy, you can increase traffic and leads, therefore increasing your sales.

Keyword Research

Your SEO strategy will contain keywords. These should be specific, high-volume keywords that aren’t too competitive. Start broad and then narrow down the best keywords for your business. Then optimize your website for the focus keywords you are targeting.

Your website is the best optimization tool, so every page should include the optimization elements that Google likes. For instance, include optimization points like page titles, meta descriptions, H1s & H2s, and alt text, for starters. Your keywords should appear in the body content, but keep in mind that you still want the content to be easy to read.

Quality Links

Enhance your SEO strategy with inbound links, which are created when other websites link back to yours as a content source. Boost your search results rankings with links from vendor sites or other authoritative industry sources. Target specific, high-authority websites to earn links from, remembering quality over quantity.

A Mobile-friendly Website

If your website is not mobile-friendly, you are definitely behind the times! Responsive website design can increase your mobile traffic, which will bring you more potential customers. Speed is a major SEO factor, so make sure that your website loads quickly on all devices. If your website is both responsive and fast, users won’t leave your website immediately due to a poor user experience, which can lower your bounce rate.

Descriptive URLs

A descriptive URL will benefit search engines and users alike. Your URL should indicate what the page content is about. Be sure to use descriptive keywords in your URLs, not just auto-generated letters and numbers.

Keep Your Strategy Moving

Google rewards websites for consistently updating and improving content. Create anything from blog posts to new landing pages to keep Google happy. Write blogs and pages on topics that are relevant to your target industry, going into every detail of the subject. Google will count each new blog post as a new indexed page on your website. And don't forget to promote your blog posts on your social media accounts!

It's All About Results

Review Google Analytics and reporting often to find out what is and isn't working, then adjust your strategy accordingly. Focus on keywords that you want to rank for and keep doing what’s worked well for you in the past. Don’t worry; you’ll get better at it as you go. And reviewing the results and making changes is an important part of the process.

ADVAN Can Help Your Business Grow

ADVAN can help you maximize your online visibility, getting you to #1 on Google, driving traffic to your website, and increasing sales while you achieve the highest ROI for your investment.

To learn more about how we can help you develop an SEO strategy, or to schedule a consultation, contact ADVAN at 330.688.1324, or submit your questions via our contact form.

ADVAN is a team of talented designers, SEO experts, and marketing specialists who can help you reach your business goals. We keep a cost-effective focus on marketing and increase the number of quotes in your sales pipeline. 
Our Locations

Design Studio: (330) 688-1324 • 3926 Clock Pointe Trail, Suite 103 • Stow, Ohio 44224
Akron Office: 12 E. Exchange Street, Akron, Ohio 44308
Cleveland Office: 50 Public Square, Suite 200 • Cleveland, Ohio 44113

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