An innovative business card can make you stand out from the pack. Sure, we live in a digital world. But that doesn’t mean handing out a physical business card is a dead art. Finding a physical card in their wallet the day after a networking event can help you stay in a potential customer’s mind.

Your business card is also a chance for you to make a first impression and let the other person know what you’re all about. Follow the tips below to make your business card the most memorable one in the pile.

  1. Keep it Simple – While it’s important to have your contact information on your business card, you don’t want to pack it so full of information that the person you hand it to gets overwhelmed. Keep it simple and include branding elements as well as one key message you’d like to get across. Remember – you’re handing out a business card as a reminder of what you do, not to tell the whole story.
  2. Network Responsibly – Do NOT use your personal social media accounts on your business cards. Only include social networking handles if they’re professional.
  3. Keep it Classy – Be sure you keep your business cards in a safe place so that they don’t get crumpled or smudged throughout the day. Remember, this is your chance at a first impression, so don’t mess it up by stepping off on the wrong foot.
  4. Design Specifically – Think about all the different types of clients you deal with. Now why would you design just one business card for all of them? You need to think about each one specifically. What type of industry are they in? Design a business card tailored to each client to keep things unique.
  5. Reinforce Branding – Use your brand colors and logo on your business card. This is not the place to try out new fonts or colors. Keep things consistent with your other marketing materials in order to achieve brand recognition.
  6. Keep it Legible – No need for fancy fonts here. Business cards should be easy to read at a glance, with information clearly displayed.
  7. Go Professional – When printing business cards, go professional. Choose a top-of-the-line printer and stock in order to achieve the most professional business cards possible. While the cost may be higher, the results will be well worth it.
  8. Be Original – Make sure your business card speaks to your business or the company you are designing for. The design should be memorable and original in order to stand out among a sea of other business cards.

Whether you’re looking to implement a new logo, letterhead, or business card, ADVAN is here to help. Our professional marketing materials can help you stand out from the crowd and make sure your business card doesn’t just get thrown in the trash bin months down the line. Want to learn more about our branding and logo design services? Contact us today.

In a hurry? Check out our 24-hour design services.

Logos & Business Cards | Brand Consistency Across Multiple Platforms | ADVAN Branding Services

Effective logo design can have a positive effect on a brand. Differentiating your brand from others and communicating the benefits through the design of your logo is critical to your business's survival. An eye-catching logo can make your products or services stand out amongst the competition. You only get one chance at a first impression, and your logo is one of the first things potential customers or clients will see.

The best logos are simple, legible, and consistent with your other branding materials. Before you start your own logo design, research the competition to find out what they're doing. Take into account compelling colors and easily identifiable imagery to give your business an edge in the never-ending sea of logos.

Logos and Business Cards

Business cards represent your company. The quality of the logo design, print design, and card stock selection will leave a lasting impression on each customer or prospect. The overall design and material selection will determine if your business card stands out among the competition.

Your business card design should be clean and simple, yet include everything you want to be known for. When it comes to marketing and brand awareness, business cards are a simple, low-cost investment.

Brand Consistency Across Multiple Platforms

Brand consistency across all of your marketing materials is extremely important because it creates trust with current customers and upholds a professional appearance for new customers. Keeping your branding consistent helps customers and prospects identify and connect with your brand.

Along with consistency, your branding should be relevant across multiple social media platforms such as Facebook, Instagram, and LinkedIn. Each of these platforms was created for different audiences, so you should make sure your messaging is different for and relevant to each.

ADVAN Branding Services

The experienced and talented graphic designers at ADVAN can design a logo, business card, or website that defines your company in your industry. Whether you are developing a strong brand for future franchising opportunities or relaunching your company, we can develop a look that transforms your vision into a power brand. So contact us today!

What is Brand Identity?

Your brand identity involves the way your company portrays itself across all platforms. It includes everything from your logo and advertising to your social media and email marketing. 

Why Does Brand Identity Matter?

Your brand identity is vital to your business and your audience can encounter your brand in various places. They might arrive at your website, your social media profile, or your online reviews. That’s why cohesive branding is so important. It ensures consistency across all platforms so that your brand becomes immediately recognizable. A cohesive brand identity allows you to make the right first impression with your audience, increase sales, become more recognizable, and be remembered. Start with a cohesive brand identity early on and save time and effort further down the road.

How to Create a Cohesive Brand Identity

1. Identify Your Audience

Take some time to think about how your brand is perceived right now. Your messaging should be clearly understood by your target audience.

2. Define Your Story

Your brand story is how customers will relate to your brand. Take the time to develop a story that sets you apart from your competitors. Be sure to include your brand story in all of your marketing efforts, including your goals, how it has evolved, key products or services, and your values.

3. Use a Consistent Color Palette

The colors you choose for your branding should complement your logo. Consulting a graphic designer is the best way to ensure consistency across branding elements.

4. Use Complementary Fonts

Choose fonts that are easy to read and will work well across different marketing materials. If you want to change it up, consider using a font family that has matching fonts for different elements.

5. Maintain a Consistent Voice

Define your brand’s voice before you tell your story. If your brand was a person, could you describe its personality to someone in a few words? Once you’ve established a brand voice, develop a content guide with dos and don’ts for your team to refer to while writing content.

Stand Out Among Your Competitors

Using these steps to create a cohesive brand identity will ensure your branding is consistent as possible. Whether you’re developing your brand identity by yourself or with a marketing firm, remember that consistency is the key to branding success. 

You want your brand to stand out among others in your industry. So, tell your story to your customers so they believe in what you’re doing. If they believe in you, they’ll be more likely to buy into what you’re selling. Take control of your brand and how your target audience experiences your business with ADVAN branding services. Contact us today to learn more!

ADVAN is a team of talented designers, SEO experts, and marketing specialists who can help you reach your business goals. We keep a cost-effective focus on marketing and increase the number of quotes in your sales pipeline. 
Our Locations

Design Studio: (330) 688-1324 • 3926 Clock Pointe Trail, Suite 103 • Stow, Ohio 44224
Akron Office: 12 E. Exchange Street, Akron, Ohio 44308
Cleveland Office: 50 Public Square, Suite 200 • Cleveland, Ohio 44113

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