How to Use Your LinkedIn Company Page as a Digital Marketing Tool
LinkedIn has changed the way we handle professional networking, the hiring process, and more. Some social media platforms like Facebook or Instagram can limit certain brands when it comes to organic connections, but LinkedIn can provide the ideal solution.
Do you have a LinkedIn company profile? If so, are you truly using it to its full potential as a marketing tool? In this article, you'll learn how you can leverage the power of your company's LinkedIn profile to keep your business growing.
Shaping Your Brand’s LinkedIn Presence
Before you can expand your brand’s reach on LinkedIn, you'll need to set up your company profile. Fill in all relevant form fields to provide your connections with as much information as possible. Take the time to choose a memorable profile picture and background image to make a lasting impression on your connections.
Work with your team to define your goals and target audience. For example, are you using LinkedIn as a platform to attract potential employees?
The key to brand visibility on LinkedIn is consistent posting. Whether your posts center around company culture or inspirational quotes, consistent posting will help your company profile become influential on LinkedIn.
In addition to more traditional posts, video content will help you to expand your reach. Video content is more popular than ever today and more likely to grab the attention of potential connections than text-based content.
Don't forget to bring your employees on board as you work to expand your LinkedIn reach. Let your team members know what you're doing as well as the goals you set, so they can join in on reaching them.
Taking control of your LinkedIn company page and other facets of your social media presence mean you're taking a proactive approach to your business growth. If you're ready to take the next step toward stronger connections with your customers, reach out to the ADVAN team today. We'll work closely with your team to develop a social media marketing plan specific to your target audience.
About ADVAN | A Creative Team of Digital Marketing and Design Professionals
For nearly twenty years, ADVAN Design has been a force for growth for companies across a diverse range of industries. Our team provides excellence in both digital and traditional marketing for client businesses in the Northeast Ohio community and far beyond.
Businesses count on ADVAN for premier search engine optimization (SEO) strategies, website design services, social media marketing (SMM) campaigns, and more. To learn more about how you and your team could use social media to your advantage, reach out to the creative team from ADVAN today.