Google is King
Millions of people around the world use Google searches to answer their questions. Websites at the top of the search results pages get the benefits of high-volume traffic that other websites miss. Everyone wants to be on the first page of Google search results. That's because 75% of users never even scroll past the first page when looking through the search results! The ADVAN team understands that a strong SEO foundation and ongoing strategy can get you to the top of the search results page and drive inbound traffic to grow your business.
In order to move up in the search rankings, you'll need to start by building a solid SEO strategy, then implement it effectively. Be ready to make adjustments at any time based on the results you're getting. With the right SEO strategy, you can increase traffic and leads, therefore increasing your sales.
Your SEO strategy will contain keywords. These should be specific, high-volume keywords that aren’t too competitive. Start broad and then narrow down the best keywords for your business. Then optimize your website for the focus keywords you are targeting.
Your website is the best optimization tool, so every page should include the optimization elements that Google likes. For instance, include optimization points like page titles, meta descriptions, H1s & H2s, and alt text, for starters. Your keywords should appear in the body content, but keep in mind that you still want the content to be easy to read.
Enhance your SEO strategy with inbound links, which are created when other websites link back to yours as a content source. Boost your search results rankings with links from vendor sites or other authoritative industry sources. Target specific, high-authority websites to earn links from, remembering quality over quantity.
A Mobile-friendly Website
If your website is not mobile-friendly, you are definitely behind the times! Responsive website design can increase your mobile traffic, which will bring you more potential customers. Speed is a major SEO factor, so make sure that your website loads quickly on all devices. If your website is both responsive and fast, users won’t leave your website immediately due to a poor user experience, which can lower your bounce rate.
A descriptive URL will benefit search engines and users alike. Your URL should indicate what the page content is about. Be sure to use descriptive keywords in your URLs, not just auto-generated letters and numbers.
Keep Your Strategy Moving
Google rewards websites for consistently updating and improving content. Create anything from blog posts to new landing pages to keep Google happy. Write blogs and pages on topics that are relevant to your target industry, going into every detail of the subject. Google will count each new blog post as a new indexed page on your website. And don't forget to promote your blog posts on your social media accounts!
It's All About Results
Review Google Analytics and reporting often to find out what is and isn't working, then adjust your strategy accordingly. Focus on keywords that you want to rank for and keep doing what’s worked well for you in the past. Don’t worry; you’ll get better at it as you go. And reviewing the results and making changes is an important part of the process.
ADVAN Can Help Your Business Grow
ADVAN can help you maximize your online visibility, getting you to #1 on Google, driving traffic to your website, and increasing sales while you achieve the highest ROI for your investment.
To learn more about how we can help you develop an SEO strategy, or to schedule a consultation, contact ADVAN at 330.688.1324, or submit your questions via our contact form.