What is SEO?
Search engine optimization (SEO) is the process of optimizing your website to get organic traffic from search engine results pages, like Google or Bing. It is an efficient and cost-effective way for businesses to increase website traffic and visibility.
Types of SEO
When optimizing your website, you’ll want to consider search engine ranking factors while simultaneously keeping the content user-friendly. SEO can be a complicated process, so we’ve broken it down into subsets of smaller processes below.
The various types of SEO are:
- Technical SEO
- On-page SEO
- Content SEO
- Off-page SEO
- Ecommerce SEO
These aren’t the only types of SEO available, but they’re the 5 we’ll focus on in this article.
Technical SEO involves frameworks that affect your website’s visibility in search engines. It involves strategies that improve your website’s backend structure and foundation. Technical SEO can improve your website’s readability, which makes it easier for search engines to crawl and understand it. Of course, always keep your website visitors in mind and make sure the content is tailored to them as well.
Technical SEO guidelines can include:
- Optimizing robots.txt
- Adding and verifying your site with Google Search Console
- Finding and fixing crawl errors
- Optimizing your site and URL structure
- Having an SEO-friendly website design
- Website speed
- …and more
The ADVAN team offers technical SEO audits, which means we’ll provide you with a report of the status of these technical elements. We then fix or resolve any issues to improve your website’s technical SEO.
On-page SEO has to do with the content on your website and how to make it friendlier to search engines and visitors. The factors below help search engines understand your content and see your website as a valuable source for users.
On-page SEO includes:
- Optimizing page titles
- Optimizing headings
- ALT text for images
- Page formatting
- Keyword research and optimization
At ADVAN, we specialize in all aspects of on-page SEO. Our digital marketers and expert content writers will work with your team to develop content that satisfies both the search engines and your audience alike.
Content SEO is all about the quality of your on-page content. It is a subset of on-page SEO. You’ll want to make sure your website has that perfect combination of content that educates users and that search engines can understand. Start your content creation with keyword research and learn which keywords are important to your website. Make sure your content is long enough for both users and search engines. Better yet, work with an established marketing firm that understands these types of SEO, like ADVAN marketing firm. Our content writers create engaging website content, always with SEO in mind, weaving in keywords and phrases for optimal search engine results.
Off-page SEO has to do with how you promote your website on the Internet. This type of SEO helps strengthen the relationship your website has with other websites. Build your website’s reputation and authority with off-site SEO strategies. Off-page methods, like backlinking, can help search engines see that your website is a reputable, trusted source. If you need help with high-quality backlinks, ADVAN’s digital marketing team can help. We have experience in off-page SEO methods to help you gain trust through a variety of link building and guest posting tactics.
Optimizing an e-commerce website can be much more complicated than optimizing a website or blog. Similar to the types of SEO above, Ecommerce SEO involves keyword research, website architecture, on-page SEO, technical SEO, content creation, and link building.
Ecommerce SEO includes:
- Optimization of category pages
- Optimization of product pages
- Optimization of visual elements (images, videos)
Ecommerce SEO is important, as it allows you to be seen and heard in your industry. It’s important to have a strong digital presence, and ADVAN can help. Our Ecommerce marketing experts know the right strategies to drive traffic to your online store.
As you can see, you’ll want to create a well-rounded digital marketing plan that includes multiple types of SEO for optimal results. Using different types of SEO in combination with each other means you’re giving your website the best chance at showing up in Google search results. SEO can be more complex than you expected, but the ADVAN digital marketing team is here to help. We make digital marketing easier and more affordable. Learn more or contact us for your free consultation today.