ADVAN’s process involves using valuable backlinking assets that are compatible with your website. We do not just pack pages full of links and hope something works. Our team will develop a backlinking strategy that connects you to other resources that are relevant to your industry, products, and services, to ensure you get consistent results.
Competitor Analysis & Keyword Research
Building an SEO strategy also requires understanding what your competitors are doing. When searching for keywords in your industry, the first few results are your main competitors. We will research your competitors to figure out what they are doing to achieve those placements and find ways to outperform them.
Competitor research gives us a head start on keyword research. Keywords tell Google what kind of content to look for online. Any keywords your competitors use that are compatible with your business will create a framework for your content building strategy. ADVAN’s team of SEO specialists and content creators can optimize pages for these keywords, so you can quickly climb the rankings.
Strategic Content Building
The content on your web pages needs to provide users with the information they need to make informed decisions about your business. This means that you cannot just create hyper-optimized, keyword-stuffed content to get the results you want. ADVAN’s team of writers can create content that is not only optimized for SEO, but is also written in a voice that reflects your company’s personality and helps them find what they are looking for.
A site should typically generate two pages worth of content each week, but you can always produce more. ADVAN Design can develop a plan to build as much content as necessary to draw in customers by proving to Google your site is worthy of the top ranking search results.
Site Speed & Mobile Performance
There are many important elements of SEO, but site speed and mobile performance are increasingly vital. When looking for an industrial manufacturer, customers are looking for a company that can match strict quality and performance standards. Unfortunately, almost no one is going to come visit your factory. This means your website is going to be the deciding factor in whether they work with you, and its performance plays a significant role in that first impression.