ADVAN Resources

Why Hire a Marketing Firm | Why Hire ADVAN Marketing Firm Ever wonder what a marketing firm does? Simply put, a marketing firm is a company that provides marketing services to other businesses. Other generic terms include marketing agency, marketing service, etc. The list goes on. But what does a marketing firm actually do for […]

When you think of SEO, you probably think of Google. But you can also optimize your YouTube videos. And you should, for good reason – YouTube viewers watch over 4 billion hours of video per month! You can boost your presence online with millions of YouTube viewers by optimizing your videos. If you capitalize on […]

Optimize your Google My Business with these steps It’s beneficial to set up your FREE Google My Business (GMB) account so that users can find you when they are searching for your products or services. Google’s local search results display a list of local businesses nearby before the user sees any other search results. Make […]

What is an Email Open Rate? An email is technically only "opened" when a user clicks on a link in the email or enables images to be displayed. Your email open rate is calculated by taking the number of users who open it and dividing that by the number of emails sent that did not […]

Digital Marketing vs. Traditional Marketing Technology has changed the way businesses operate in our world today, and large businesses are not the only ones who can benefit. When small businesses get started, they are focused on getting customers. While traditional advertising has its place and can be effective, there’s an easier way. Small business owners […]

What is Employee Productivity? Employee productivity is a measure of each individual employee’s output, and it’s vital to your business’s success. In fact, employee productivity can be the determining factor of a successful company. If your employees are more productive, your business can benefit from: Increased Profitability Lower Operational Costs Optimized Resources Improved Customer Service […]

An Accelerated Mobile Page (AMP), designed by Google and Twitter, is designed to make mobile pages faster. And that’s a good thing – according to Neil Patel, around 40% of users will abandon a web page that takes over 3 seconds to load. AMPs cut download time between 15-85% in initial tests. To summarize, AMP-optimized […]

Grow your Business and Brand with ADVAN Social Media Marketing Social Media Research | Social Media Branding | Social Media Targeting and Remarketing | Monthly Analysis Choosing ADVAN as your social media marketing partner means you'll have access to a team of digital marketing experts. With over 25-years of experience in the industry, we can […]

What is SEO? Search engine optimization (SEO) is the process of optimizing your website to get organic traffic from search engine results pages, like Google or Bing. It is an efficient and cost-effective way for businesses to increase website traffic and visibility. Types of SEO When optimizing your website, you’ll want to consider search engine […]

What is Brand Identity? Your brand identity involves the way your company portrays itself across all platforms. It includes everything from your logo and advertising to your social media and email marketing.  Why Does Brand Identity Matter? Your brand identity is vital to your business and your audience can encounter your brand in various places. […]

What is Project Management? Project management helps businesses complete projects more efficiently, especially when it comes to marketing companies. Project management involves a key project manager or team of project managers who manage information, deliverables, and roles, monitoring the project from beginning to end.  Not every company has a project management team, which means there […]

What is PPC Advertising? Pay-Per-Click (PPC) Advertising can be beneficial to your business, whether you keep production in-house or partner with a local website design company. PPC is an Internet marketing model where advertisers pay a fee each time one of their ads is clicked. This model allows you to essentially pay for your clicks, […]