ADVAN Resources

Digital Marketing vs. Traditional Marketing Technology has changed the way businesses operate in our world today, and large businesses are not the only ones who can benefit. When small businesses get started, they are focused on getting customers. While traditional advertising has its place and can be effective, there’s an easier way. Small business owners […]

What is Employee Productivity? Employee productivity is a measure of each individual employee’s output, and it’s vital to your business’s success. In fact, employee productivity can be the determining factor of a successful company. If your employees are more productive, your business can benefit from: Increased Profitability Lower Operational Costs Optimized Resources Improved Customer Service […]

An Accelerated Mobile Page (AMP), designed by Google and Twitter, is designed to make mobile pages faster. And that’s a good thing – according to Neil Patel, around 40% of users will abandon a web page that takes over 3 seconds to load. AMPs cut download time between 15-85% in initial tests. To summarize, AMP-optimized […]

Grow your Business and Brand with ADVAN Social Media Marketing Social Media Research | Social Media Branding | Social Media Targeting and Remarketing | Monthly Analysis Choosing ADVAN as your social media marketing partner means you'll have access to a team of digital marketing experts. With over 25-years of experience in the industry, we can […]

What is SEO? Search engine optimization (SEO) is the process of optimizing your website to get organic traffic from search engine results pages, like Google or Bing. It is an efficient and cost-effective way for businesses to increase website traffic and visibility. Types of SEO When optimizing your website, you’ll want to consider search engine […]

What is Brand Identity? Your brand identity involves the way your company portrays itself across all platforms. It includes everything from your logo and advertising to your social media and email marketing.  Why Does Brand Identity Matter? Your brand identity is vital to your business and your audience can encounter your brand in various places. […]

What is Project Management? Project management helps businesses complete projects more efficiently, especially when it comes to marketing companies. Project management involves a key project manager or team of project managers who manage information, deliverables, and roles, monitoring the project from beginning to end.  Not every company has a project management team, which means there […]

What is PPC Advertising? Pay-Per-Click (PPC) Advertising can be beneficial to your business, whether you keep production in-house or partner with a local website design company. PPC is an Internet marketing model where advertisers pay a fee each time one of their ads is clicked. This model allows you to essentially pay for your clicks, […]

Google is King Millions of people around the world use Google searches to answer their questions. Websites at the top of the search results pages get the benefits of high-volume traffic that other websites miss. Everyone wants to be on the first page of Google search results. That's because 75% of users never even scroll […]

How to Evaluate the Best Web Development Company / Web Designer for Your Business If you are seeking advice on how to choose the best web designer for your company, here are a few tips from a top web development firm in Ohio. Your new website is a marketing investment that will drive your growth […]