Content marketing is used by leading brands across the world. It can increase sales, cost savings, and help you attract better qualified customers. But before we get into the benefits of content marketing, let’s start with this: What is content marketing?
What is content marketing?
Content marketing involves the creation and sharing of valuable, relevant content to attract and convert prospects into customers. It uses blogs, podcasts, videos, and social media platforms as vehicles. Content marketing should be part of your overall marketing strategy and can be found in all forms of marketing, whether it be social media, SEO, PR, or PPC.
To be successful, your content needs to be relevant and valuable. Companies send consumers information all the time, so your content needs to stand out. If you consistently deliver valuable information to your customers, they will ultimately reward you with their trust and loyalty.
Build your content marketing strategy
Your content marketing strategy will serve as your “why.” Why are you sharing the content, who you are targeting and how you will help them. You can build a better and more engaged audience with a successful content marketing strategy.
Be sure to include the following elements in your content marketing strategy:
- Business plan - What are your goals for the content program? Outline obstacles and opportunities.
- Persona development - Describe the specific audience(s) for whom you will create content. Create content to address their questions or problems.
- Brand story - Determine the stories you want to tell. How do you want to communicate with your audience? Consider how your messaging differs from your competition.
- Channel plan - Include the platforms on which you’ll share your content.
Above all, make sure your brand messaging is consistent across all components of your content marketing strategy.
How can content marketing benefit my business?
Companies often hesitate to invest in content marketing because they are unaware of the benefits it offers. But content marketing has been proven beneficial for the following reasons:
- Site traffic
- Improved SEO
- Customer conversions
- Strong brand awareness
- Respect in your industry
- Increased credibility
Content marketing works because it’s different than traditional product marketing efforts, like sales collateral. Include things like educational articles, videos and webinars in your content marketing strategy to answer specific questions that your audience has. They can turn to you as the expert, as you are offering something other companies aren’t.
At ADVAN, our team of marketing experts understands the ins and outs of content marketing. They know that by conveying your business as the authority on topics that matter to your customers, your business is more likely to grow a larger audience and even increase its profits.
Whether you’re looking to build an engaged audience, acquire new customers, build revenue with current customers, or reallocate/reduce marketing costs, ADVAN is here to help. Our content marketing experts will work with your team to develop a content marketing strategy that establishes your credibility and helps you reach your goals.
To learn more, visit our marketing services page, or reach out to us today.