August 7, 2020

The Importance of Graphic Design for Your Business

Logo Design | Advertising | Web Design | Sales Collateral | Packaging Design | How ADVAN Can Help

Graphic design is crucial to visually communicate your product or service’s features, benefits, and USP (unique selling proposition). To create a cohesive brand and improve customer recognition, you need to carry the same look and feel across all marketing materials. Learn how to successfully convey your brand messaging so that customers fully understand why they should choose your business over the competition.

Logo Design

A modern and simple logo design establishes your company’s credibility and creates brand recognition across your marketing materials. A logo is how you represent your brand, so it’s important to work with professional graphic designers who understand elements like font choice and color theory. Your logo will likely appear on all marketing materials, so make sure it’s professional and something you’re proud to share!


Be sure your ad has attention-grabbing imagery, strong graphic elements, and at least one call-to-action. Work with an experienced graphic designer or agency to be sure you receive a professional and expertly crafted advertisement.

Website Design

A website is your #1 marketing tool and will be the first place many people experience your brand. Your website should be used to funnel prospects through to the main call-to-action, like calling you or submitting a contact form. Consider functionality items like page load time, image optimization, and overall speed. A clean, modern website design, as well as an exceptional user experience, can position you ahead of the competition and increase the number of leads you receive.

Sales Collateral

Brochures, sell sheets, and catalogs don't have to be boring. There are many things you can do to make print collateral exciting, from using innovative folding to trying new print materials. Fun infographics, icons, and an engaging copy can make your print collateral stand out.

Packaging Design

Consumers gravitate toward product packaging that is uniquely designed to grab their attention. Your packaging should be developed by professional graphic designers that understand the importance of branding and all visual elements. Use packaging to convince shoppers that they can't leave the store without buying your product!

How ADVAN Can Help

With 25+ years' experience in a wide range of design products and styles, the ADVAN team will create engaging designs that make an impact. With affordable rates and 24-hour design service available, we can help you meet your business goals. To learn more about quick turnaround designs from our agency-level graphic designers, visit

ADVAN SEO, Web Design & Marketing Agency

ADVAN is a team of talented designers, SEO experts, and marketing specialists who can help you reach your business goals. We keep a cost-effective focus on marketing and increase the number of quotes in your sales pipeline. 

Our Locations

Design Studio: (330) 688-1324 • 3916 Clock Pointe Trail, Suite 103 • Stow, Ohio 44224
Akron Office: 12 E. Exchange Street, Akron, Ohio 44308
Cleveland Office: 50 Public Square, Suite 200 • Cleveland, Ohio 44113

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