July 15, 2020

What Does a Marketing Firm Do?

Why Hire a Marketing Firm | Why Hire ADVAN Marketing Firm

Ever wonder what a marketing firm does? Simply put, a marketing firm is a company that provides marketing services to other businesses. Other generic terms include marketing agency, marketing service, etc. The list goes on. But what does a marketing firm actually do for you? From SEO services to social media management, each company offers its own set of services. However, their goal is the same – to drive traffic and increase sales for your business.

Most marketing firms provide a wide range of services, which can include:

  • Digital Advertising
  • Creative Design
  • Web Development
  • Search Engine Optimization (SEO)
  • Social Media Management (SMM)
  • Data Analysis
  • Strategic Planning
  • Media Buying
  • Copywriting
  • Email Management
  • Pay-Per-Click (PPC)

Why Hire a Marketing Firm?

1. You don’t have the budget or capacity to hire a marketing specialist in-house.

Hiring a full-time marketing strategist to manage social media, ad campaigns, and more can take time and be expensive. If you’re not ready to add someone new to the payroll, start with a marketing firm.

Marketing agency work is usually billed at an hourly rate. An agency should give you an estimate or time range it will take them to deliver results.

2. You aren’t seeing results.

Speaking of results, the agency you choose should be able to provide you with results during and after the campaign(s), whether you’re looking to build an SEO strategy or improve engagement on your social media platforms.

Working with a marketing firm means you have access to experts. They can evaluate your ads, blog posts, or SEO and tell you why they are or are not producing results.

3. Your business is growing and you’re ready for more leads.

If you are an emerging business, you’re likely to experience growing pains. An agency can help you scale your marketing to meet demand and keep leads and sales predictable.


The ADVAN team uses traditional and digital media to establish your brand as a leader in its industry. With over 20-years of experience in marketing, we can revamp your marketing strategy to increase leads and sales.


While all marketing firms or agencies have the same goal in mind, no two are alike. Some focus on public relations, while others offer only digital marketing. At ADVAN, we do it all.

We develop traditional and digital marketing plans that focus on brand positioning. We can help you convey a consistent message across a variety of platforms, getting your message where it needs to be.

ADVAN is a full-service marketing firm. The traditional and digital marketing services we offer include:

  • Strategy & Positioning
  • Branding
  • Print Advertising and Design
  • E-Commerce
  • SEO
  • PPC
  • Display Banners
  • Analytics
  • Email Marketing
  • Retargeting
  • Direct Mail
  • Public Relations
  • Social Media Marketing
  • Market Research

Whether you’re interested in digital or traditional marketing, our team has the experience to bring your small or mid-sized business to the forefront of its industry. We employ a full range of marketing tools and strategies for the most effective campaigns. If you’re ready to revamp your marketing strategy, contact ADVAN today.

ADVAN SEO, Web Design & Marketing Agency

ADVAN is a team of talented designers, SEO experts, and marketing specialists who can help you reach your business goals. We keep a cost-effective focus on marketing and increase the number of quotes in your sales pipeline. 

Our Locations

Design Studio: (330) 688-1324 • 3916 Clock Pointe Trail, Suite 103 • Stow, Ohio 44224
Akron Office: 12 E. Exchange Street, Akron, Ohio 44308
Cleveland Office: 50 Public Square, Suite 200 • Cleveland, Ohio 44113

linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram