How to Evaluate the Best Web Development Company / Web Designer for Your Business
If you are seeking advice on how to choose the best web designer for your company, here are a few tips from a top web development firm in Ohio.
Your new website is a marketing investment that will drive your growth for the next 3-5 years. Investing in doing it right is critical to your new business development and growth.
Step 1 in selecting a web design company – Evaluate Your Competition
Your goal is to look better than your competitors with clear marketing messages and calls to action so potential customers visiting your site, your competitors, then choose you. Find out where the bar is set.
The web development company that you choose has to be able to design a website and write the marketing content that sets you apart and presells the visitor before they call you.
Step 2 check out the portfolio of your local web design companies
Now that you’ve identified what you need your website design company to do, go through the portfolios of your local web design firms with an eye towards how they did with other companies. Do their designs look great? Do they do a good job at preselling you on the product or service they have promoted?
Not all website designers are equal. Some rely on you to provide all the content then copy/paste it into templates. The result is sites that all look and sound the same. If you want to take your business to the next level using your website as a key component in your marketing efforts, working with the right web design firm will make the difference.
Step 3 can your new website design company get you to the top of the search engines?
Now that you’ve identified several website design companies, the next question is can they get you to the top of the search engines and drive the traffic that you need to achieve your marketing goals? There is a lot of smoke, mirrors, and scams around search engine optimization. Why do you think there are so many calls about claiming your Google places? Have the web design agency you are considering show you Google searches and top positions of their current clients. Can they really get you to the top? If not, what other digital marketing strategies can they employ to make your internet marketing success?
The benefit of hiring a website design firm that can also do a great job with your SEO and internet marketing is accountability. Hiring an outside SEO firm, allows them to blame failure on the design and hosting. Working with a full-service digital marketing agency, there is no excuses only success.
ADVAN is both a local web design company and a marketing agency with over 20 years of website design and search engine optimization that has supported the growth of many businesses in the Akron/Canton/Cleveland area. To learn more about how ADVAN can help you, contact Katie Lawton (330) 688-1324.