The Coronavirus Effect on Business

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How Will the Coronavirus Affect My Business?

The Coronavirus Pandemic is Here

The global health crisis of the coronavirus (COVID-19) outbreak is here. It’s a public health pandemic that is having a serious effect on global supply chains and markets worldwide. Uncertainty and anxiety about the virus are impacting businesses worldwide, and people are shifting to caution and concern. It’s still too early to understand the long-term economic impact it could have. Businesses are suspending production and/or having employees work from home in order to cut down on face-to-face contact with each other.

At ADVAN, a local web design, SEO, and marketing company, we work with small- to mid-size businesses in the Northeast Ohio area and beyond, and we’re starting to see how COVID-19 is impacting companies and their marketing. Even if the number of cases drop as quickly as they have in China, businesses will still need to make up for their losses.

What Does This Mean for My Business?

As your customers experience a slowdown in business, you will also. Do you have a plan in place to replace customers you may lose? It will also be important to maintain your current customers, as well as your growth rates. Consider also that your competitors may go out of business, which means it may be easier and faster to see results. When your competitors cut back on or completely eliminate their marketing efforts, your goal will be to maintain your online presence. Having a sales and marketing plan in place and maintaining the consistency of your efforts can help you to provide current and potential customers with what they need.

Sales & Marketing: Your Lifeblood

Marketing is a key element of your business in good times and absolutely vital in bad times. Understanding the importance of digital engagement will be the difference maker in maintaining growth within your business during (and after) these uncertain times. Additionally, you should start thinking about how to leverage your sales and marketing to address any issues caused by the Coronavirus (Think: landing pages for employees, informational pages, etc.).

How the Best SEO Company Can Help Your Business Survive

To summarize, having a sales and marketing plan in place and maintaining your online presence can help your business endure times of economic hardship or uncertainty.

At ADVAN, we understand the importance of sales and marketing during times of economic downturn. We work with clients who came through the 2008 recession unscathed. In fact, many of them found it to be a beneficial experience for their businesses in the end; leaning out their teams and coming out on top.

By focusing on your profitability and sales during this time, ADVAN can help your business survive. We can help you achieve the highest ROI for your investment, budgeting out every dollar.

Can a local marketing company help your business survive and rebound faster and more profitable than you were before?  Yes, we can.

To learn more about how we can help you put a sales and marketing plan in place, or to schedule a consultation about your needs, contact ADVAN at 330.688.1324. Or submit your questions via our contact form and we’ll respond as soon as possible.