What is Brand Identity?
Your brand identity involves the way your company portrays itself across all platforms. It includes everything from your logo and advertising to your social media and email marketing.
Why Does Brand Identity Matter?
Your brand identity is vital to your business and your audience can encounter your brand in various places. They might arrive at your website, your social media profile, or your online reviews. That’s why cohesive branding is so important. It ensures consistency across all platforms so that your brand becomes immediately recognizable. A cohesive brand identity allows you to make the right first impression with your audience, increase sales, become more recognizable, and be remembered. Start with a cohesive brand identity early on and save time and effort further down the road.
How to Create a Cohesive Brand Identity
1. Identify Your Audience
Take some time to think about how your brand is perceived right now. Your messaging should be clearly understood by your target audience.
2. Define Your Story
Your brand story is how customers will relate to your brand. Take the time to develop a story that sets you apart from your competitors. Be sure to include your brand story in all of your marketing efforts, including your goals, how it has evolved, key products or services, and your values.
3. Use a Consistent Color Palette
The colors you choose for your branding should complement your logo. Consulting a graphic designer is the best way to ensure consistency across branding elements.
4. Use Complementary Fonts
Choose fonts that are easy to read and will work well across different marketing materials. If you want to change it up, consider using a font family that has matching fonts for different elements.
5. Maintain a Consistent Voice
Define your brand’s voice before you tell your story. If your brand was a person, could you describe its personality to someone in a few words? Once you’ve established a brand voice, develop a content guide with dos and don’ts for your team to refer to while writing content.
Stand Out Among Your Competitors
Using these steps to create a cohesive brand identity will ensure your branding is consistent as possible. Whether you’re developing your brand identity by yourself or with a marketing firm, remember that consistency is the key to branding success.
You want your brand to stand out among others in your industry. So, tell your story to your customers so they believe in what you’re doing. If they believe in you, they’ll be more likely to buy into what you’re selling. Take control of your brand and how your target audience experiences your business with ADVAN branding services. Contact us today to learn more!