Effective logo design can have a positive effect on a brand. Differentiating your brand from others and communicating the benefits through the design of your logo is critical to your business's survival. An eye-catching logo can make your products or services stand out amongst the competition. You only get one chance at a first impression, and your logo is one of the first things potential customers or clients will see.
The best logos are simple, legible, and consistent with your other branding materials. Before you start your own logo design, research the competition to find out what they're doing. Take into account compelling colors and easily identifiable imagery to give your business an edge in the never-ending sea of logos.
Business cards represent your company. The quality of the logo design, print design, and card stock selection will leave a lasting impression on each customer or prospect. The overall design and material selection will determine if your business card stands out among the competition.
Your business card design should be clean and simple, yet include everything you want to be known for. When it comes to marketing and brand awareness, business cards are a simple, low-cost investment.
Brand Consistency Across Multiple Platforms
Brand consistency across all of your marketing materials is extremely important because it creates trust with current customers and upholds a professional appearance for new customers. Keeping your branding consistent helps customers and prospects identify and connect with your brand.
Along with consistency, your branding should be relevant across multiple social media platforms such as Facebook, Instagram, and LinkedIn. Each of these platforms was created for different audiences, so you should make sure your messaging is different for and relevant to each.
ADVAN Branding Services
The experienced and talented graphic designers at ADVAN can design a logo, business card, or website that defines your company in your industry. Whether you are developing a strong brand for future franchising opportunities or relaunching your company, we can develop a look that transforms your vision into a power brand. So contact us today!